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Traditional healthcare is missing younger consumers. What Gen Z wishes you knew!

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Manage episode 321797714 series 2855574
Content provided by Kristina Podnar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Podnar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Compared with older generations, members of Gen Z (those ages 13-24) are feeling emotionally distressed by the pandemic but are less likely to seek help for their behavioral health challenges. They also get and process healthcare information differently than any other generation. How do you walk the tightrope and get the messaging right? Shavonne Reed, a healthcare communications expert focused on Gen Z sheds light on how to change your messaging and get it right for this new consumer generation.

  continue reading

89 episodes

Artwork
iconShare
 
Manage episode 321797714 series 2855574
Content provided by Kristina Podnar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Podnar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Compared with older generations, members of Gen Z (those ages 13-24) are feeling emotionally distressed by the pandemic but are less likely to seek help for their behavioral health challenges. They also get and process healthcare information differently than any other generation. How do you walk the tightrope and get the messaging right? Shavonne Reed, a healthcare communications expert focused on Gen Z sheds light on how to change your messaging and get it right for this new consumer generation.

  continue reading

89 episodes

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