Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now

The PPC Den: Amazon PPC Advertising Mastery

#Business #Marketing #PPC Den

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

about a year ago 46:46

MP3•Episode home

Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.

Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think.

This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
2:30 - Satisfaction guarantee / warranty
3:50 - Emojis in Listings
5:20 - Comparison Charts
7:00 - Greenwashing Claims
9:10 - Too Many Keywords
11:00 - Long Bullets
13:00 - Restricted Language
15:30 - Caps Lock
17:00 - Out-of-Season Content
18:40 - Poorly Edited Photos
20:10 - Generic Language
22:00 - Amazon Rule Changes
26:00 - Keyword Evolution
32:00 - Fake Photos and Trust
49:00 - Where to Find Emma

🦡 Resources & Links

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

345 episodes

The PPC Den: Amazon PPC Advertising Mastery

Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now

The PPC Den: Amazon PPC Advertising Mastery

36 subscribers

published about a year ago

MP3•Episode home

Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.

This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
2:30 - Satisfaction guarantee / warranty
3:50 - Emojis in Listings
5:20 - Comparison Charts
7:00 - Greenwashing Claims
9:10 - Too Many Keywords
11:00 - Long Bullets
13:00 - Restricted Language
15:30 - Caps Lock
17:00 - Out-of-Season Content
18:40 - Poorly Edited Photos
20:10 - Generic Language
22:00 - Amazon Rule Changes
26:00 - Keyword Evolution
32:00 - Fake Photos and Trust
49:00 - Where to Find Emma

🦡 Resources & Links

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

345 episodes

#Business #Marketing #PPC Den

Alle episoder

The PPC Den: Amazon PPC Advertising Mastery

1
RPSB (Research peel stick and block) 2025 Update 28:04

3 days ago28:04

28:04

In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Originally introduced in 2018, we break down how it has evolved over the years, whether it’s still relevant in 2025, and how to adapt it to modern Amazon PPC practices. We dive into campaign structure, which is much more complex than it seems, and discuss why it’s more like "vegetables" 🥕 than "chocolate."🍫 We analyze the impact of rising CPCs on keyword research, debate whether blocking keywords in source campaigns is still a good practice, and explore the concept of search term graduation, which has gradually replaced the traditional RPSB approach. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Meet Clément Hynaux from Ad Badger 02:00 - Throwback to the 2018 RPSB method 06:00 - CPCs are wild now – what changed? 10:00 - Are auto campaigns still useful? 14:00 - Proactive negatives = saving $$$ 18:00 - Search term graduation > RPSB? 25:00 - Blocking keywords: yes or no? 28:00 - Final thoughts & PPC wisdom 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin https://www.linkedin.com/in/michael-erickson-facchin/ Where to find Clément, Clément Hynaux https://www.linkedin.com/in/clement-hynaux RPSB: Still The Best Keyword Research Strategy? https://www.adbadger.com/blog/amazon-ppc-education/rpsb-still-the-best-keyword-research-strategy/ Amazon PPC Keyword Research in 2020: RPSB Revisited https://www.adbadger.com/blog/ppc-den-podcast-ep-59-amazon-ppc-keyword-research-in-2020-rpsb-revisited/ How Do I Identify And Handle Search Term Duplicates In Amazon Advertising? https://www.adbadger.com/blog/manage-duplicate-search-terms-on-amazon/ New Keyword Research Approach: Gain New Clients for Amazon PPC https://www.adbadger.com/blog/new-keyword-research-approach-gain-new-clients-for-amazon-ppc-ppc-den-podcast/ 📚 Unlock our FREE comprehensive Amazon Marketing Playbook : https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/ Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clément Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
How Can An Amazon Campaign Audit Help My Business? (Classic) 57:07

10 days ago57:07

57:07

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day. 🦡 Highlights 0:00 - What to expect in this episode 2:52 - Small talk: Basking in the sunlight 4:24 - What MMA has to do with Amazon PPC 7:59 - Get to know Mina Elias & Trivium 10:47 - How do I walk through a campaign audit? 21:01 - What timeframes are most valuable in an audit? 27:39 - Most common problem in Amazon campaigns 39:24 - Rapid fire Q&A (All the things!) 52:30 - Your homework: Test everything. Track everything. If you like what you hear, leave us a video review! 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mina Elias, Trivium Mina’s LinkedIn Live Amazon PPC Campaign Audit Which Non-PPC Skills Make You Better At PPC? Live Amazon PPC Campaign Audit Why Do I Need A New Strategy For Account Averages In Amazon Advertising? How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Trivium LI Analytics Template The A-Z Of Amazon SEO And How To Rank Your Product On Amazon How Do I Optimize My Amazon Campaign Structure? Amazon SEO’s Midgame What Is A Good Amazon Campaign Naming Structure? Inside Look At Amazon PPC Software Start-Up – Fireside Chat With Ad Badger CEO What Do I Do When My Amazon PPC Has Hit The Point Of Diminishing Returns? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Podcast Coordinator and Graphic Designer: Sofiia Podash…

The PPC Den: Amazon PPC Advertising Mastery

1
How N-gram analysis found a keyword with 200 clicks and 1 order 37:30

17 days ago37:30

37:30

Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to apply it effectively. Today, together with Michael Tejeda, we’re breaking down Ngram optimization and how it can help you manage your Amazon advertising. We’ll show you how to identify search terms that are wasting your budget and uncover hidden opportunities for growth. This isn’t just theory. We’ll go through real examples, step-by-step actions, and practical insights to help you analyze your data and improve your campaign performance. We’ll see you in The PPC Den! 🦡 Resources & Links 00:02 – Intro 01:48 - 04:59 – What is Ngram analysis 04:59 - 07:57 – The problem with low-click search terms 07:57 - 11:18 – How Ngram groups data 11:18 - 19:10 – Cutting wasted ad spend 19:10 - 26:53 – Finding 200 clicks, 1 order keyword 26:53 - 31:32 – Fixing bad keywords 31:32 - 37:52 – Finding profitable keywords 🦡 Highlights 🦡 GET AD BADGER ➡️ Where to find Michael, ⁠ Michael Erickson Facchin⁠ 👨‍💻 The n-gram tool How Can I Be The Most Efficient With My N-Gram Analysis? How Do I Implement N-Gram Analysis on Amazon PPC? N-Gram Guide: Fixing Low-Click Terms in Amazon PPC 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
3 Optimizations I LOVE inside Amazon PPC 11:27

24 days ago11:27

11:27

Happy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we’re talking about the Amazon PPC optimizations we love to do. Іn this special Valentine’s episode, we’re putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance. Visit our website, search for “Ad Badger Amazon PPC Checklist,” and let us send some love your way with a free checklist straight to your inbox!💌 We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Happy Valentine’s Day, PPC lovers 0:20 – Bid adjustments = sweet attention to your audience 0:40 – Perfect keywords? It’s true love for your PPC 1:20 – Test and tweak, just like any good relationship 2:00 – Ad placements are like love at first sight—get them right 3:00 – Track your data—communication is key 4:00 – Negative keywords: set boundaries for success 5:00 – Craft your ad copy like a love letter 6:00 – Targeting is Cupid’s arrow—hit the mark 7:00 – Review and adjust—keep your PPC relationship strong 8:00 – Optimize bids like picking the perfect flowers 9:00 – Track success—know what’s working 10:00 – Consistency is the key to lasting PPC love 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin 💌 Ad Badger Amazon PPC Checklist Why Aren’t You Testing Placement Adjustments in Amazon PPC? 2025 Amazon Marketing Resolutions and Intentions Why the ‘Perfect’ Amazon PPC Account Is a Myth? The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
Who to hire for your Amazon Growth Team (Classic) 54:03

4 weeks ago54:03

54:03

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need it. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro - Who to hire for synergy 05:57 - Who’s the Nick Fury of your business? 07:54 - Do you have someone overlooking marketing, finance, and operations? 10:11 - Which superhero to hire to do your PPC 11:54 - Which superhero to hire to do your SEO 17:39 - Does your business hire for design, merchandising, optimizing? 18:16 - Which superhero to hire for merchandising & branding 22:20 - Which superhero to hire for optimizing/ A-B testing 28:27 - Which superhero to hire as your designer 34:14 - Who to hire for your Amazon operations 34:43 - Which superhero to hire for inventory management 40:39 - Which superhero to hire to do customer service 42:50 - Which superhero to hire to manage your finances 47:18 - Which superhero to hire for catalog troubleshooting 50:00 - Always be hiring - Avengers Assemble 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin Where to find Steven The masterpiece SEO collaboration playlist Org Chart for Avengers of Amazon The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It Traction: A Startup Guide to Getting Customers PickFu App Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
Why Aren’t You Testing Placement Adjustments in Amazon PPC? 32:06

6 weeks ago32:06

32:06

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered. Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy. Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works? We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 03:20 – Challenges with Amazon placement settings 04:16 – Understanding placements and bid modifiers 06:50 – Amazon’s intention behind placement options 08:12 – Base bid importance for auction visibility 09:45 – CPC differences across categories 11:51 – Testing and adapting strategies for PPC success 12:40 – Amazon reps specializing by category 13:13 – Duplicating campaigns for placement focus 18:02 – Negative ASINs affecting search terms 21:20 – Structuring campaigns by placements 23:33 – Placement-specific adjustments improving control 26:08 – Auto campaigns benefiting from segmentation 28:35 – Top of search vs. product page focus 29:44 – Success of the strategy during Prime Day 30:40 – Stable periods for effective testing 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mike, Mike Danford How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 1) How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 2) Listener Q&A: Optimizing Placement Settings Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
Should Amazon PPC Sellers Try a TikTok Shop? 44:35

7 weeks ago44:35

44:35

In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads. SPOILER: Yes, Amazon PPC sellers should try TikTok Shop. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 06:00 - TikTok Shop Overview 08:46 - Starting TikTok Shop 12:46 - Improving TikTok Content 15:38 - Scaling TikTok Ads 18:21 - Amazon Growth via TikTok 22:05 - Creative Strategies on TikTok 26:43 - TikTok Shop Results 32:06 - Shopping Behavior Trends 35:49 - Running TikTok Ads 39:27 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mina, Mina Elias⁠ 2025 Amazon Marketing Resolutions and Intentions What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How Do Technical and Creative Strategies Work Together in Amazon PPC? What should you do first when Amazon PPC sales drop? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
Why Is Your ACOS So High? 23:38

7 weeks ago23:38

23:38

In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down. Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:28 - The Real Cost of Waste 2:55 - Why Non-Converting Spend Matters 4:22 - Real Account Example 5:39 - Hidden Waste in Good Accounts 7:08 - How Non-Converting Spend Adds Up 8:37 - Tracking Non-Converting Spend 10:05 - Practical Tools for Eliminating PPC Waste 14:21 - ACOS Power Ratio 15:51 - Cleaning Up Campaigns for Better ACOS 20:04 - N-gram Analysis 21:50 - Duplicate Search Terms 25:12 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin The N-gram Sheet 2025 Amazon Marketing Resolutions and Intentions How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What strategies can help minimize wasted spend in Amazon PPC? How does conversion rate influence ACOS on Amazon? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
How can you quickly and efficiently improve your Amazon listing? 57:48

8 weeks ago57:48

57:48

In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation. But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 05:31 - Protecting against competitors 08:01 - Psychology of optimization 11:16 - When to refresh listings 13:46 - Seasonal trends in keywords 16:01 - Discovering new search terms 19:31 - Words vs. images in listings 23:01 - Custom GPT for listings 27:01 - Fine-tuning listing titles 32:01 - Metrics for listing success 37:01 - Climbing the rankings 45:01 - Avoiding analysis paralysis 57:01 - Experimenting with changes 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin https://www.linkedin.com/in/michael-erickson-facchin/ Where to find Sean, Sean Stone Custom GPT for listings Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now Overcoming Challenges of Running Google Ads to Amazon Listings Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic) Ad Badger & TurnKey: Amazon Product Listing Optimization How To Use Psychology To Master Amazon PPC 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
2025 Amazon Marketing Resolutions and Intentions 41:24

9 weeks ago41:24

41:24

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising. You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective. This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Beginning: New Year’s plans 5:23 - AMC importance 8:00 - Connecting ads 11:01 - SQPR insights 14:12 - Ad tracking sheet 18:23 - AI for ads 25:06 - Human-made content 27:29 - AI search focus 30:04 - Ad automation 36:18 - ADSP updates 39:29 - TikTok Shops goal 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Brent, Brent Zahradnik Using Amazon DSP and AMC to Fully Understand the Customer Journey How Can I Best Use Amazon Marketing Cloud? What Amazon PPC Updates Do You Need for 2024? What Top Amazon Sellers Won’t Tell You About AI Video Ads Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025! 1:20

10 weeks ago1:20

1:20

You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’ Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁 In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down. So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’ Come January, we’ll be back in the Badger Den, ready to tackle everything Amazon throws at us – booby traps included. Thanks for an incredible year. Happy Holidays, and I’ll see you in 2025! 🎉 🦡 Highlights 0:00 – Did You Survive 2024?🎄 0:13 – Merry Christmas, Happy Hanukkah, and Don’t Forget to Breathe! 0:44 – 2017 to 2024: You Keep Showing Up. I See You. 0:55 – 2025? Bring It On. Booby Traps Included.🪤🎆 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now 46:46

10 weeks ago46:46

46:46

In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you. Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one. Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think. This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 2:30 - Satisfaction guarantee / warranty 3:50 - Emojis in Listings 5:20 - Comparison Charts 7:00 - Greenwashing Claims 9:10 - Too Many Keywords 11:00 - Long Bullets 13:00 - Restricted Language 15:30 - Caps Lock 17:00 - Out-of-Season Content 18:40 - Poorly Edited Photos 20:10 - Generic Language 22:00 - Amazon Rule Changes 26:00 - Keyword Evolution 32:00 - Fake Photos and Trust 49:00 - Where to Find Emma 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Emma, Emma Schermer Tamir Common Mistakes With Amazon Product Listings and How to Avoid Them How to Send Google Ads Traffic to Your Amazon Listing Ad Badger & TurnKey: Amazon Product Listing Optimization The PPC-ers Guide to Getting Started with SEO on Amazon Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS 13:44

11 weeks ago13:44

13:44

Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money). Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:57 - Why bid boundaries matter 7:04 - When to use minimum bids 9:02 - When to use maximum bids 10:06 - Advanced min-max strategies 12:01 - Using bid history to optimize 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, ⁠ Michael Erickson Facchin⁠ ⁠The Simplified Q4 Bids & Budget System for Amazon Sellers⁠ How Should I Set My Starting Bid For An Amazon PPC Campaign?⁠ ⁠Bidding On Branded Keywords: What Happens When You Turn Them Off?⁠ ⁠Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? ⁠ ⁠How does conversion rate influence ACOS on Amazon? ⁠ 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠ Subscribe to our newsletter:⁠ ⁠https://www.adbadger.com/newsletter/⁠ ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠ ⁠Review all our show notes⁠ - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic) 44:20

12 weeks ago44:20

44:20

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro - Badger claws out! 1:17 - Working on Amazon Ads while traveling 3:23 - Recent book recommendations 6:50 - How Amazon Ads has changed over the years 13:33 - How product page optimization evolved 17:11 - How to coach clients to pay attention to product listings 21:19 - Define & identify “keyword stuffing” 25:28 - How to clean up keyword stuffing 32:30 - How to organize product listing for clarity 35:37 - How to know if a listing is clear 41:45 - Future mini-series coming?! 🦡 Resources & Links 🎁This Black Friday win PPC with 25% of: https://www.adbadger.com/ 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Emma, Marketing by Emma Thinking in Bets – Annie Duke (book) The Choice - Edith Eger (book) How Keyword Dumping Ruins Your PPC Campaigns Hemingway app The 3 Questions Your Amazon Product Listing Should Answer Amazon CTR 101 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
6 Tips for Better Amazon Performance on Black Friday 31:50

13 weeks ago31:50