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Ep 102: The MAT Release: How is it different from the press release and why does it work? An interview w/ Sonya Nelson, Senior Business Development Manager Brandpoint
Manage episode 331638216 series 2811020
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There are many different types of releases in today’s day and age. Content has been diversified so working with options is always great.
Today's episode, I chat with Sonya Nelson of Brandpoint on the different styles of MAT releases, why and when you should use them and how they are different from the traditional PR we all know and love.
Brandpoint: https://www.brandpoint.com
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