Ep. 109 - The power of language. Why media training is so important today.

The PR Playbook Podcast

As we’ve seen in the media on a regular basis, the power of language can really shape your reputation and your public image/perception and sometimes even affect the way people do business with you. Consider current events of Kanye West and Kyrie Irving and how what they have said in public (Twitter, broadcast interviews, etc.) has affected their livelihoods in a big way. Now, despite the fact that there are many reasons for this, the most important element is the use of language. In this podcast I’ll discuss why language is so important and how you can leverage PR to improve your reputation and stay consistent so that you can align with your high level goals.

Why is language so important

• Impacts your reputation, may impact your business deals, there’s a line where personal and business life blurs and we have seen that with folks like Tesla CEO, Elon Musk and Uber former CEO Travis Kalanick have had so much of a laser focus on them. The bigger the waves you want to make the more important it is to create focused messages around what you want to talk about and champion. It’s never a wrong decision to stay “no comment” when journalists or anyone takes you out of your comfort zone.

5 ways to stay aligned when you’re speaking to the public

• Prepare your messaging.
• Be as honest as possible, Keep private things private.
• Stay consistent.
• Don’t say anything you haven’t planned for or feel uncomfortable with.

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