Ep 113 - Best Practices For Managing Events

The PR Playbook Podcast

Hello and Welcome to the New Year and Episode 113, Best Practices for Managing Events. I'm on my way to CES as we speak and I thought this would just be a good reminder to make sure that you have things, you know, dialed up.
When you're going to a trade show. And so some things that people don't consider or think of because maybe it seems trivial or they just forget, I wanted to kind of chat about and create a little checklist for you. When you're heading off to different trade shows this year. I know January is busy for us and then it picks up again in March, and then June. Here's my personal best practices for managing events. I want to cover some of the basics. Listen up so you're prepared for the next event with these helpful hacks.
First of all, some basics:

1. Always create a booth schedule, so people can take breaks, eat food, see the show
2. Agree on your booth/show messaging
3. Have snacks and water at the booth
4. Have a physical or digital schedule at the booth where you can schedule meetings
5. Create a link for meetings later on.
6. If you’re an exhibitor, get the media list to book meetings in advance or at least let them know if you’ll be announcing something new at the show.
7. Have a press kit with your newest information avaialble
8. Leverage the power of QR Codes
9. Ditch the swag and go for valuable content
10. Make everything digital
11. Always have a video, but get rid of sound and go for subtitles
12. Follow up as soon as possible

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