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Phil Crawford, Chief Technology Officer of CKE Restaurant | S1E22
Manage episode 337566538 series 3382723
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This episode was originally published as part of the Restaurant Growth Podcast. It has been rebranded as part of The Pre-Shift Podcast as of January 2023. The information presented may no longer be up-to-date and may differ from the viewpoints and insights currently shared on The Pre-Shift Podcast.
Customer loyalty has come a long way from the paper punch card. Now it seems like every restaurant has their own app, their own loyalty programs, and their own way to reward customers and keep them coming back.
We’re joined on this episode by Phil Crawford, the chief technology officer of CKE brands, better known as the parent of Carl's Jr. & Hardees. And we’re talking all things customer loyalty tech. We get into:
- Why digital loyalty programs are so essential right now
- What type of rewards programs are driving guest satisfaction
- How to use tech to enhance the customer experience—without replacing the human element
- The tech that will be common for restaurants in 2032
The Restaurant Growth Podcast is presented by 7shifts and hosted by DJ Costantino.
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Credits
Host & Producer: D. J. Costantino
Producer: Samantha Fung
Editor: Fina Charleston
About 7shifts
7shifts is a scheduling, payroll, and employee retention app designed to help restaurants thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for more than 50,000 restaurants.
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