show episodes
 
The Pre-Shift Podcast presented by 7shifts breaks down everything you’ve ever wanted to know about running a restaurant better. Conversations with some of the biggest names, newest players, and industry innovators bring key insights into how they grew their businesses. Host DJ Costantino asks probing questions to get to know restauranteurs, chefs, and executives better and find out where they came from, how they got to where they are, and what lessons they learned along the way.
 
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show series
 
The Pre-Shift Podcast presented by 7shifts breaks down everything you’ve ever wanted to know about running a restaurant better. Conversations with some of the biggest names, newest players, and industry innovators bring key insights into how they grew their businesses. Host DJ Costantino asks probing questions to get to know restauranteurs, chefs, …
 
There's a Chinese saying - the journey of a 1000 miles begins with a single step. For most products, that first step is activation. Many PLG companies onboard 10s of thousands of users a month, but only activate 10% or fewer of them. In this economic climate - efficiency is more important than ever. Failing to activate = wasting money acquiring use…
 
In 2020, Github ran a simple 2 week experiment. The result? Dramatically more free AND paid signups. Sounds too good to be true? Here’s how 👇 Thibault Imbert leads Growth at Github. When he first took over, he looked for somewhere where his team could get a quick win. Something simple but impactful. He landed on the pricing page. Here are the 3 cha…
 
Ethan Schecter joined Snyk when it was just 20-odd employees. Today the company employs 1000+ people. What’s the secret to the growth? ‘Not treating your PLG funnel as just a lead gen’, says Ethan. It is really important that PLG sales teams know which users want to be engaged by what type of outreach. Snyk has expertly split its user base into ‘pe…
 
How do you create a restaurant culture that attracts staff and retains them? We asked someone who’s done it—the one and only Danny Meyer. Danny Meyer is the founder of Union Square Hospitality Group and Shake Shack, one of the most prolific restaurateurs of our time. Danny is also a founder of Enlightened Hospitality Investments, which invests in c…
 
HashiCorp started as an open-source tool. It’s now a $6B public company with PLG, enterprise, and open-source products. Caroline Guo, HashiCorp’s Head of Growth, shared with us how HashiCorp built a cutting-edge internal engine for its PLG motion. Here are some of the learnings we discussed on the latest episode of the Product Led Sales podcast: Th…
 
The restaurant business is notorious for being a tough one to work in. And for decades, it has been. But we’re at an inflection point—and restaurant leaders are rethinking what it means to be a part of this industry right now. A better work environment is here, and for guys like Adam Lamb, it’s a long time coming. Adam and I sat down to discuss his…
 
When it comes to PLG, Drew and Visakan are pros. And they work on a product used by 2 million developers. 2 million. We spoke to them about Netlify's open source beginnings, how they think about Product Qualified Leads, and more in this episode of the podcast. One MUST LISTEN part of the podcast is when Drew and Visakan went really deep into how th…
 
Zunzi’s has one promise: to make everyone walk away saying “Shit Yeah!” Chris Smith, alongside his role as CEO, is the protector of that promise. In this episode, we chat with Chris about the culture at Zunzi’s and Zunzibar: the why behind it, how they maintain it, and what they hope it will do for their guests, community, and most importantly, the…
 
Evernote has hundreds of millions of users. So how does this OG PLG juggernaut keep on growing? Data, data, data. At this scale the company is more like a B2C than B2B company. No wonder Rick Sawyer, Evernote's Senior Director of Product, Growth used to work at DraftKings, a sports betting company. From the backend, to the human resources, Evernote…
 
How do you design the perfect SaaS free plan? CircleCI re-designed it's free plan recently, giving users up to 3x more credits and unlocking features that were previously only for paid users. While a ceiling on a free plan is better for conversion, sometimes optimizing for that one metric is too short-term. CircleCI made the decision to enhance the…
 
On the latest episode of the show, we are joined by Amelie Kang, the owner of MáLà Project in New York City. Amelie opened the first location of her restaurant at the young age of 23—and has learned a lot of lessons along the way. Amelie takes us through: How her role (and team!) has changed as they've expanded to three locations Her team’s people-…
 
It's almost a truism that companies move upmarket as they scale. Must that always be the case? In this episode of the podcast, we spoke to Grant Freeman, the Chief Customer Officer of Thryv. Thryv is an end-to-end business management software for small businesses that has scaled to $1b in revenue while staying laser focused on SMBs. Grant shares wi…
 
Matt Plapp and his team have been to more restaurants than anyone. Since 2021, they’ve taken cross country to visit and document America’s best independent restaurants. And they’ve learned what separates successful restaurants from struggling ones. Matt joins us on the Restaurant Growth Podcast to chat about: His career in radio advertising to rest…
 
Alex Canter is a fourth generation restaurateur at Canter’s, the famous Los Angeles deli. And he was very early on the delivery and virtual restaurant game. Now, he’s a leader in the space at Nextbite, creating virtual brands with celebrities and helping small restaurants maximize revenue in the process. We chat about: The early days of food delive…
 
Ghost kitchens are hot. But that doesn’t mean they’re for every operator. Kristen Barnett joins us on this episode of the Restaurant Growth Podcast. Kristen knows ghost kitchens well—and after a stint at Zuul, she went to found her own ghost kitchen, Hungry House. We get into: Ghost kitchen myths When the ghost kitchen model is a good idea for an o…
 
Customer loyalty has come a long way from the paper punch card. Now it seems like every restaurant has their own app, their own loyalty programs, and their own way to reward customers and keep them coming back. We’re joined on this episode by Phil Crawford, the chief technology officer of CKE brands, better known as the parent of Carl's Jr. & Harde…
 
How do you stay on the pulse of what customers want? By paying close attention. Mijo Alanis has found success in his career by staying ahead of the curve—opening a juice and smoothie shop long before they were as ubiquitous as they are now. Mijo tells the story of Beyond Juicery from the way beginning of his career, how they’ve grown through franch…
 
As editor at Food News Media, Danny Klein has a 30,000-foot view of everything that's going on in our industry. So from curbside pickup to QR codes, to the labor shortage to loyalty, Danny has a ton of thoughts to share. It's an episode that's just packed with breakdowns, some hot takes, and knowledge bombs that you can take back to your teams. In …
 
Most traditional SaaS companies will not successfully pivot to PLG. They will disrupted by PLG challengers just like on-prem companies vs the cloud. This was a surprising learning in our latest podcast episode. Mark Roberge runs Stage 2 Capital and was CRO at HubSpot. He's seen how hard it's been for many top-down companies to try to go bottoms-up.…
 
Brandon Poole spent his career building national restaurant brands at restaurants like Pita Pit, and now he’s using what he’s learned to help businesses do this same with his new venture, BrandGabs. In this episode, Brandon and DJ chat about the value in creating a brand that drives decisions, how to use it to create competitive advantage, and how …
 
Very Good Security isn't Mahmoud Abdelkader's first rodeo. Learn how he helped build a Series C PLG powerhouse. VGS is the 3rd startup Mahmoud has worked on, and it was born out of a pain point he faced when building out Balanced Payments, a fintech startup. From day 1, Mahmoud knew that he had to make the product as self-serve as possible, since h…
 
The hospitality industry doesn’t have the best reputation when it comes to work-life balance. Monte Silva wants to change that. After a successful run as GM from Wolfgang Puck led to burnout, Silva is determined to figure out how to run profitable restaurants without sacrificing himself. Now, he teaches what he learned to restaurant owners through …
 
Joe Rideout grew Perpetua from the founding team to 100+ employees. Along the way he tried lots of initiatives to improve their self-serve engine. Which were the most impactful ones? We interviewed him to find out! Listen to the full episode (link in comments 🔻) to hear about how Perpetua Perfected their self-serve and onboarding flow Built a refer…
 
This episode of the Restaurant Growth Podcast features David Scott Peters. He's a restaurant coach and speaker who teaches restaurant operators how to cut costs and increase profits with his restaurant prosperity formula. We break down what a prosperous restaurant does. How to find and train managers that compliment you and go through new ways to t…
 
The conventional methods of measuring restaurant labor cost—as a percentage of sales—are no longer enough to ensure success. One way to find success is to start measuring labor productivity—the number of customers your team can serve. We chat with Jim Taylor, founder of BenchmarkSixty, about why restaurants should be tracking labor productivity, th…
 
Are most startups one-hit wonders? Find out how Kontent by Kentico engineered a second act. Kentico Software was established in 2004 and Kontent by Kentico is their Enterprise headless CMS that was initially founded as an internal startup 7 years ago. Incubating products internally may not be very common, but this one was wildly successful. Vojtech…
 
'PLG signals' sound complicated. They don't have to be. Want to find out LaunchDarkly about how they use them in their GTM? Check out our latest podcast episode, featuring 3 core members of the LaunchDarkly PLG team! We spoke to Joe Ryan (Chief of Staff of Revenue), Kevin Gemulla (Sales), and Sydney Ziegler (CS) to get a deep dive into all things P…
 
What took JumpCloud to $2b and Heroku to millions of users? We recorded a podcast episode that gives you a glimpse. Rajan Sheth led growth at both JumpCloud and Heroku, and is currently a Partner at HyperGrowth Partners. He's been working on PLG before anyone called it 'PLG'. Most companies are still dipping their toes into product-led motions or t…
 
Restaurant growth is the sum of getting a lot of things right: company culture, real estate, SOPs, and more. Lauren Fernandez has done it as a franchisee at Chicken Salad Chick, and now at Full Course, where she and her team invest in and help single-unit restaurateurs grow their brands at scale. In this episode, we chat about: making the right rea…
 
When Alexander Younes first joined Dovetail, it was a dozen-strong. Less than 2 years later, they just raised a $60m series A. In the early days, demand was exploding, with tens of thousands of users in their product. Yet their revenue team had only a handful of people. How did Dovetail stay incredibly disciplined and efficient, and what can we lea…
 
"How do I think about org in productledgrowth?" We've had many listeners ask us about this. So we are sharing a masterclass in all things org! Kristen Habacht is a PLG veteran. Before joining Shogun as CRO, she led revenue teams in Atlassian and Trello. Having seen so many flavors of org structures, and designed revenue orgs herself, she's super qu…
 
Note: 7shifts currently employs Charles Wright as Director of Customer Success. At the time of recording, Charles was still at ClusterTruck. ClusterTruck is not your average restaurant. They have no front of house staff, no dining rooms, and a menu with 80+ items, delivered within 10 minutes of being boxed up. How do they do it? With a combination …
 
Should product-led companies still do cold outbound? Many might be skeptical, but Flowcode is proving that it works. Jim Norton, Flowcode's CRO, came onto the show to talk about how Flowcode runs both a popular self-service tool and a direct sales team in parallel. Flowcode is an extremely popular QR-code creator used by both restaurants and huge e…
 
When it comes to product-led growth, Prefect is as purist as it gets. It does no promotional sales or marketing - even to its free users! Christopher Reuter is Prefect's Head of Growth, and one of the most PLG-inclined people I've spoken to. If you are looking for PLG content that gets really specific and tactical, this episode is not to be missed.…
 
Georgios has tried dozens of experiments at Toggl. On today's episode we get to hear his most interesting results. Toggl is a time-tracking tool loved by more than 1 million users globally. That also means they have a lot of data to learn from and experiments to run. And Georgios is one of the most thoughtful and curious experimenters I've met, esp…
 
Not every product-led company sells to tech startups. Some customers are just a little more traditional. So what do you when your customers aren't used to buying with a self-serve motion? Does that mean you have to give up being PLG? Rohan Bairat is an old hand at this. At Spreedly, he sometimes encounters customers who even ask for a proposal or R…
 
What happens when you combine 2 PLG superstars? Christof Jaritz is working on it right now at Bitly. Bitly acquired QR Code Generator last year. Also known as Egoditor, it is one of the world's most popular providers of QR codes with 12 million users. Since then Christof has been thinking about how to drive growth across the combined company. He ca…
 
Jotform defies many product-led growth stereotypes. It's bootstrapped, and it was globally distributed even before COVID! Bulut Akışık, Jotform's VP of Growth joined us to explain how Jotform works with its millions of self-serve users. "Many users start off completely self-serve and over the years graduate to 6-figure deals." Have a listen to this…
 
\What helps set your restaurant apart as an employer? Is it wages, benefits, or how you treat your team? At &pizza, it’s all of it, and they’re growing at a rapid pace despite what many are calling a labor shortage. Learn from &pizza’s President, Andy Hooper about how they’ve been able to lead the charge when it comes to employee experience, how to…
 
"We're building a cathedral at Vercel." We knew this episode would be a great one when Kevin brought this up at the start of the recording. Vercel is one of the hottest product-led startups with a ton of love amongst developers. Morgane Palomares and Kevin Van Gundy came onto the podcast to pull back the curtain on Vercel's go-to-market. Here's wha…
 
The Restaurant Growth Podcast by 7shifts brings together restaurant leaders from all corners of our industry: full-service, quick-service, tech, and everyone who helps push hospitality forward. In short, 15- to 20-minute episodes, you’ll come away with practical tips, new insight, and tactics to help your restaurant grow. Listen, rate, and subscrib…
 
Invoice2Go was founded in 2002 and was self-serve from the get-go! They targeted the under-served small business market and helped them generate, send and manage invoices. Today, Invoice2Go has more than 200,000 customers. As part of the Bill.com family, it is starting to think seriously about adding a sales-assist motion. Pranav Piyush is leading …
 
Have you seen a company build a free tool just to attract customers? Clearbit's Weekly Visitor Report and CoSchedule's Headline Analyzer come to mind. Sadra Boutorabi is someone who is no stranger to this strategy. As co-founder and head of growth of Namescan, he built and launched a free tool, and helped to secure the first $1m in revenue for the …
 
Some companies have a free trial, whereas others have a free tier that encourages users to upgrade. When do you know which strategy to pick? Chang Chen, who leads growth and marketing at Otter.ai, has tried it all - freemium, free trial, even how long each free trial should be. In this episode, she didn't just talk about which one worked for Otter,…
 
Allen Liao joined Lucid in 2018 and has been working on growth ever since. The company has added $50m+ in ARR since he joined! Listen to this episode to find out how! One initiative Lucid's product team has been working on lately is how to improve user engagement. I discussed with Allen: How to identify the right baseline and set the appropriate go…
 
When Kelly Goetsch first joined commercetools, the company was heavily focused on selling bottoms up to developers. Why did it pivot towards a more Enterprise go-to-market motion? Their self-serve engine was going too slowly. Although developers were the users, they weren't the best buyers for a commerce platform. Often it was the Sales or Revenue …
 
Do you think becoming PLG is a decision your company can make on its own? Think again 🤔 Shrikant Mudliar, who leads many product-led growth initiatives at Airmeet, shared a radical opinion. Going PLG successfully doesn't mainly depend on what your company does, it depends on your customers and your market. Listen to this podcast to understand: Why …
 
Peter Soung founded Sprout Social, Inc. more than 10 years ago, and today it is a public company with $200m+ in annual revenue. More impressively, he's knows all about the ins and outs of growing a self-serve product. There's been a ton of content created about #productledgrowth in the past year. You might think you've seen it all. But, if you want…
 
James Labastida is the go-to guy if you want to talk all things revenue in product-led growth. As the Chief of Staff of Revenue at ClickUp, he's overseeing a lot of the strategic work that's going on to fuel the crazily-fast-growing company (it grew more than 4x in a year!) Listen to this episode to find out more about: How revenue and product team…
 
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