398. Business Can Be Easy

The Product Boss Podcast

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1+ y ago 27:12

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You don’t always have to work harder to see increased results in your business—sometimes, you just need to work a little smarter.

Business can actually be easy if you let it and if you put the right strategy behind it. Whether you’re building your business up with a full-time job, as a full-time parent, or as a student, this doesn’t have to be crushing. And if you’re already a product boss and you’re looking to push things to the next level but you’re worried about putting in more time and more effort, you can rest easy. We’re going to help you do this in a smart, strategic way that makes things easier.

We’re going to talk about:

Looking at what’s already working (in products, marketing, and sales channels) and leaning into it,
how to test, try, and use data to inform your decisions, and
taking focused action on what actually moves the needle.

When you see the results come and you feel that ease, you realize how much better off this approach is than doing all the things for all the people and driving yourself into the ground only to be disappointed by the results.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3-part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

599 episodes