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The 7 key strategies for Product growth - Aakash Gupta (PLG Expert)
Manage episode 463683473 series 2476401
In this week's podcast episode, Akash Gupta delves into the concept of Product-Led Growth (PLG), exploring its definition, misconceptions, and the seven essential layers that contribute to a successful PLG strategy.
Featured Links: Follow Aakash on LinkedIn | Aakash's Product Growth website | 'What we learned at Pendomonium and #mtpcon Raleigh NC: Day 2' feature by Louron Pratt
Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.
Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
Chapters
1. Product-Led Growth Strategies Explored (00:00:00)
2. Product-Led Growth Models Comparison (00:07:56)
3. Growth Strategies for Product Expansion (00:19:58)
4. Driving Product-Led Growth Success (00:25:34)
5. Exciting Return of Mind the Product (00:35:12)
341 episodes
Manage episode 463683473 series 2476401
In this week's podcast episode, Akash Gupta delves into the concept of Product-Led Growth (PLG), exploring its definition, misconceptions, and the seven essential layers that contribute to a successful PLG strategy.
Featured Links: Follow Aakash on LinkedIn | Aakash's Product Growth website | 'What we learned at Pendomonium and #mtpcon Raleigh NC: Day 2' feature by Louron Pratt
Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.
Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
Chapters
1. Product-Led Growth Strategies Explored (00:00:00)
2. Product-Led Growth Models Comparison (00:07:56)
3. Growth Strategies for Product Expansion (00:19:58)
4. Driving Product-Led Growth Success (00:25:34)
5. Exciting Return of Mind the Product (00:35:12)
341 episodes
All episodes
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1 The journey to SVP Product - 3 things to know (Shannon Scott, Airwallex) 42:01
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1 Common product diseases (and how you can overcome them) - Radhika Dutt (Author of 'Radical Product Thinking') 42:07
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1 How to get your org on board with your GenAI product strategy - Karen Beck Stroup (Chief Digital Officer, WEX) 36:40
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1 The 7 key strategies for Product growth - Aakash Gupta (PLG Expert) 36:22
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1 Misconceptions about burnout in product management - Evie Brockwell (Product Leadership Coach) 33:22
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1 What Product Equity really means - Glenn Block (Founder and CEO, ProdSense) 37:34
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1 How GenAI has improved GoDaddy's product experience - Laka Sriram (VP Generative AI, GoDaddy) 39:11
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1 It's not you, it's them - frustrating things orgs do - Keji Adedeji (Product Leader and Coach) 37:36
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1 Rerun: The product momentum gap – Dave Martin and Andrea Saez on The Product Experience 45:11
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1 How Yahoo creates a great experience for its users - Kameron Canbaz (Product Manager, Workflow and UX at Yahoo) 31:21
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1 AI ethics advice from former White House technologist - Kasia Chmielinski 33:14
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1 Building an Associate Product Manager program at Miro - Thor Mitchell (Product Executive-in-Residence, Balderton Capital) 38:26
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1 How CX works with Product at Ikea - Hanneke Hoogewerf (Sr Strategic Experience Designer, IKEA) 30:46
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1 Connecting creators to fans at Spotify - Dariusz Dziuk (Product Lead, Music Expression, Spotify) 31:46
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1 How to prioritise your work for impact - Nacho Bassino (Product Leadership Coach) 27:18
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