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Ep. 38 - Agency Spending, Strategic Priorities, and Key Industry Trends w/ Tom Beck
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Welcome back for the 3rd recording from our 4-part Linkedin Live series that Kantata is hosting. In this episode, we talk with Tom Beck, the Executive Director of SoDA (Society of Digital Agencies). Tom talks about the 2023 Digital Outlook Study – an annual study by Forrester and SoDA that delves into spending plans, strategic priorities, and key industry issues from the perspective of marketing and technology leaders. Brent, Banoo and Tom dig into some of highlights from the report and provide an overview of what to expect in 2023 and beyond:
- Indicators of how concerned agencies and marketing firms should be about the economy
- How client-side spending is impacting key agency initiatives
- Client-side strategic priorities around organizational growth and how that’s that impacting agencies
- Accelerated investments in digital marketing and tech
- How talent struggles are shaping the agency space and shifting them to be more specialized
To learn more download the 2023 Digital Outlook Study on the SoDA website:
https://www.sodaspeaks.com/research
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