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Content provided by Geoff Kullman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Kullman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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051: Inception Series | What’s Love Got To Do With It? (Seriously… the MOST Practical Episode Yet!)
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Manage episode 302252256 series 2794921
Content provided by Geoff Kullman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Kullman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today’s study researchers analyzed the impact of particular words on individuals’ behaviours, concluding that the word “valentine” and its association to love primed helpful behaviour by activating concepts of love and inducing a positive mood.
We know that priming words can influence individuals’ thoughts, but how can we as copywriters use them in our copy? Listen in to hear about the specific types of priming and the steps you can take to implement them – positive priming, semantic priming, repetition priming, perceptual priming, conceptual priming, masked priming... What does all of this mean?
What To Look For In This Episode:
- How does priming influence thoughts and even behaviours?
- 6 different types of priming
- How can we use priming effectively in our copy?
Journal Article:
Valentine Street promotes chivalrous helping
https://www.researchgate.net/publication/247396617_Valentine_Street_Promotes_Chivalrous_Helping
Lamy, L., Fischer-Lokou, J., & Guéguen, N. (2010). Valentine Street promotes chivalrous helping. Swiss Journal of Psychology / Schweizerische Zeitschrift für Psychologie / Revue Suisse de Psychologie, 69(3), 169–172. https://doi.org/10.1024/1421-0185/a000019
Resources:
- Download the Inception series Resources (FREE) – geoffkullman.com/inception
Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions
Connect with Geoff:
Instagram: instagram.com/geoffkullman
Twitter: twitter.com/geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:
Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
83 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on June 05, 2024 01:46 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 302252256 series 2794921
Content provided by Geoff Kullman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Kullman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today’s study researchers analyzed the impact of particular words on individuals’ behaviours, concluding that the word “valentine” and its association to love primed helpful behaviour by activating concepts of love and inducing a positive mood.
We know that priming words can influence individuals’ thoughts, but how can we as copywriters use them in our copy? Listen in to hear about the specific types of priming and the steps you can take to implement them – positive priming, semantic priming, repetition priming, perceptual priming, conceptual priming, masked priming... What does all of this mean?
What To Look For In This Episode:
- How does priming influence thoughts and even behaviours?
- 6 different types of priming
- How can we use priming effectively in our copy?
Journal Article:
Valentine Street promotes chivalrous helping
https://www.researchgate.net/publication/247396617_Valentine_Street_Promotes_Chivalrous_Helping
Lamy, L., Fischer-Lokou, J., & Guéguen, N. (2010). Valentine Street promotes chivalrous helping. Swiss Journal of Psychology / Schweizerische Zeitschrift für Psychologie / Revue Suisse de Psychologie, 69(3), 169–172. https://doi.org/10.1024/1421-0185/a000019
Resources:
- Download the Inception series Resources (FREE) – geoffkullman.com/inception
Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions
Connect with Geoff:
Instagram: instagram.com/geoffkullman
Twitter: twitter.com/geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:
Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
83 episodes
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Similar to The Psychology of Copywriting
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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continue reading
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continue reading
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