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The Mindset of Journalists: From a journalist who is also a PR

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Manage episode 355906358 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you want to be successful at reaching journalists as part of your public relations effort, then the best way to approach it is to "think" like a journalist.

In this episode, I talk to Funmi Lijadu, a PR and journalist about how she approaches both. What is the mindset?

We look at the unique challenges journalists face when interpreting article briefs, navigating legal issues, and dealing with online criticism.

We also discuss how PR professionals can approach journalists effectively by understanding their publication's needs and crafting a pitch that resonates with their audience's interests.

  continue reading

113 episodes

Artwork
iconShare
 
Manage episode 355906358 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you want to be successful at reaching journalists as part of your public relations effort, then the best way to approach it is to "think" like a journalist.

In this episode, I talk to Funmi Lijadu, a PR and journalist about how she approaches both. What is the mindset?

We look at the unique challenges journalists face when interpreting article briefs, navigating legal issues, and dealing with online criticism.

We also discuss how PR professionals can approach journalists effectively by understanding their publication's needs and crafting a pitch that resonates with their audience's interests.

  continue reading

113 episodes

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