Mark Leslie Lefebvre - Unlocking the Secrets of Kobo and Wide Publishing

The Publishing Performance Show

Mark Leslie Lefebvre is a prolific author, book industry expert, and self-publishing innovator. He has published over twenty-five books across various genres, including thrillers, horror, paranormal non-fiction, and guides for authors. His industry experience includes leadership roles at Kobo, Draft2Digital, and several major book industry organizations.
In this episode:

• Mark's journey as a writer, from early rejections to published author
• The inspiration behind his horror and urban fantasy writing
• Mark's writing process and collaboration with editors
• The development and features of Kobo Writing Life
• Comparison of Kobo to other platforms like Amazon KDP
• Effective marketing tactics for authors, including price promotions
• The importance of focusing on your niche audience
• Mark's consulting work and advice for authors

Resources mentioned:

• Kobo Writing Life
• Draft2Digital
• BookFunnel
• Written Word Media
• Fussy Librarian

Book recommendation:

• "The Business of Being a Writer" by Jane Friedman

Connect with Mark Leslie Lefebvre:

• Website: https://markleslie.ca/
• https://books2read.com/markleslie
• https://books2read.com/markleslielefebvre
• Twitter: https://twitter.com/markleslie
• Instagram: https://instagram.com/markleslielefebvre

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Chapters

1. Introduction to the show and Mark Leslie Lefebvre (00:00:00)

2. Mark's early writing experiences (00:01:14)

3. Mark's first published work and rejections (00:02:35)

4. Discussion of Mark's horror writing (00:03:28)

5. Mark's Canadian Werewolf series (00:04:31)

6. Mark's writing process and routine (00:09:11)

7. Collaboration with editors during writing (00:11:35)

8. Mark's approach to non-fiction writing (00:15:06)

9. Introduction to Kobo and its place in the market (00:24:42)

10. Kobo Writing Life platform (00:27:41)

11. Publishing on multiple platforms (00:31:18)

12. Explanation of Kobo Writing Life (00:33:27)

13. Effective marketing tactics for authors (00:38:52)

14. Book recommendation for writers (00:45:47)