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Discovering who your most valuable customers are with Tobi Konitzer, CEO and Founder of Ocurate

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Manage episode 325634404 series 2868097
Content provided by Jason Stoughton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Stoughton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this podcast I am joined by Tobi Konitzer, Founder and CEO of Ocurate, to talk about the amazing things they are doing around LTV and how they help business leaders discover and understand who your company's most valuable customers truly are. His goal is to usher in a new era in which customer Lifetime Value, or LTV, becomes the organizing principles for B2C businesses. His company uses a proprietary database on 260 million adult Americans, in conjunction with customer data on purchases and product usage, to predict LTV with around 90% accuracy.

If you like what you hear subscribe to the podcast and follow me on twitter at the pulse of ai.

I hope you enjoy the podcast!

  continue reading

120 episodes

Artwork
iconShare
 
Manage episode 325634404 series 2868097
Content provided by Jason Stoughton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Stoughton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this podcast I am joined by Tobi Konitzer, Founder and CEO of Ocurate, to talk about the amazing things they are doing around LTV and how they help business leaders discover and understand who your company's most valuable customers truly are. His goal is to usher in a new era in which customer Lifetime Value, or LTV, becomes the organizing principles for B2C businesses. His company uses a proprietary database on 260 million adult Americans, in conjunction with customer data on purchases and product usage, to predict LTV with around 90% accuracy.

If you like what you hear subscribe to the podcast and follow me on twitter at the pulse of ai.

I hope you enjoy the podcast!

  continue reading

120 episodes

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