))
Is CAC A Waste Of Time For Mid-Sized Companies?
Manage episode 431404265 series 2812661
Content provided by Jack Ferguson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jack Ferguson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Customer Acquisition Costs (CAC) are commonly spoken about in business circles, but is the metric useful?
In this episode we speak about the pros and cons of using such a metric in your marketing and sales departments.
We cover:
- What factors can influence the accuracy of CAC measurements?
- How Marketing Agencies game CAC
- Whether a mid sized company should use CAC or something else
- How Executive and Marketing teams form different perspectives around ROI
- How to get a wife in 20 dates
- The Doorman Theory
And
- How company culture and marketing are interconnected
This episode was co-hosted by Jack Ferguson and Alex Urquhart
Find Jack on LinkedIn here: Jack Ferguson | LinkedIn
Find Alex on LinkedIn here: Alex Urquhart | LinkedIn
Find The Push on LinkedIn here: The Push: Overview | LinkedIn
Visit Jack’s personal website here: Jack Ferguson — Brand Strategist
Visit Alex’s website here: https://market-science.co
69 episodes
Share
