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Should you hire a lead gen agency?
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Let’s talk about lead generation! Every startup has this issue, many companies have this issue.
On this season of the podcast, we look at an issue a company is facing on each episode, in today's episode, it is for AI consulting startup Writrrr spearheaded by CEO Jordan. He has taken the initiative to investigate what is preventing his startup's growth.
He has drawn the conclusion that his business is lacking leads. So how should he approach this? Should he hire a lead gen agency?
We’ll answer this question on this episode.
Who should listen?
- Small business owners
- Sales professionals who work in small businesses
- Marketing professionals who work in small businesses,
and of course,
- The generally curious.
Some of the specifics this episode will cover include:
- In what circumstances should you hire a lead gen agency
- How lead generation works and how to think about it.
- How to appropriately use budget to scale lead generation
- How to pick how to get rich lead gen schemes and how to avoid them
- How to think about short, medium and long term lead generation - but what do these mean?
- What all roads lead to leads means.
This episode was co-hosted by Jack Ferguson and Alex Urquhart
Find Jack on LinkedIn here: Jack Ferguson | LinkedIn
Find Alex on LinkedIn here: Alex Urquhart | LinkedIn
Find The Push on LinkedIn here: The Push: Overview | LinkedIn
Visit Jack’s personal website here: Jack Ferguson — Brand Strategist
Visit Alex's website here: Home | Market Science (market-science.co)
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