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Mastering the Role of a Fractional CMO with 30-Year Vet John Jantsch
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How pivotal is the role of a fractional CMO in today's marketing landscape? Today I'm joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition.
John discusses how he wants to see more authentic brand experiences and anticipates a trend towards more personalized marketing strategies. We also share insights on psychological development for understanding client behavior. Tune in and hear how we outline the importance of trust and mutual respect in business relationships.
Learn more about John Jantsch:
John Jantsch is a fractional CMO, speaker, and Wall St Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events.
John's Links:
LinkedIn: https://www.linkedin.com/in/ducttapemarketing/
Facebook: http://www.facebook.com/ducttapemarketing
Instagram: https://www.instagram.com/ducttapemarketing/
Twitter: https://twitter.com/ducttape
YouTube: https://www.youtube.com/user/ducttapemarketing
Connect with Veronica on Instagram: https://www.instagram.com/vromney/
If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/
If you found value in today's episode, I would appreciate it if you could leave a rating and review.
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