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4. Kelly Matthews on Scaling Social Media, Relationships and The Importance of Authenticity
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From Massachusetts to Austin, to hitting 100k followers in a year, Kelly Matthews discusses her “book of business” and the journey of scaling social media while staying true to what she stands for.
In this episode of The Recipe, Eric and Kelly dive into:
- Scaling her social media, and tracking performance/strategies.
- How essential it is to prioritize building genuine relationships with followers, clients and other like-minded creators.
- Stigmas around body image and not giving a shit about what others think.
- Enjoying the process of helping others rather than solely focusing on personal success.
- Navigating romantic relationships and career aspirations in the fitness industry.
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