How to Create a Unique Revolutionary e-Commerce Product

The Relationship Commerce Podcast

Zel Crampton is the Co-Founder and CEO of Diggs, a company that designs, manufactures, and retails innovative pet supplies (e.g., crates, gates, toys, bowls) via their direct-to-consumer website and Amazon. With a team made up of pet industry and operations experts, they stand out from the crowd when it comes to innovation, branding, and the use of technology.

Zel graduated with an MBA from Columbia Business School. He previously worked at McKinsey & Company as an Engagement Manager and helped clients predominantly in the asset management sector with strategy and operations.

In this episode…

Do you want to create a unique revolutionary product that provides unique benefits to your end-users? Do you want to disrupt your market category and offer a better product than your competitors?

You’ll have to create something different that stands out. And to do this, you have to understand your target market and learn their key pain points. You also need to figure out the problems they face—including those that they don't know they have—and use that information to create an e-commerce product that meets their needs.

Zel Crampton, the Co-Founder and CEO of Diggs, joins Dean Dutro in this episode of the Relationship Commerce Podcast, to share his strategies for creating a unique revolutionary e-commerce product. They also talk about the email and SMS software Zel uses for his business, ethnographic technique, and Zel's advice to you as you create your e-commerce product.