The Relationship Commerce Podcast features top e-commerce entrepreneurs and marketers where they share their stories, struggles and strategies to scale now.
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Top SMS Marketing Strategies for eCommerce Brands
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Ryan O'Connor is a Co-founder and VP of Growth at Worth eCommerce. At Worth eCommerce, Ryan has worked with over 1,000 eCommerce clients to turn their email strategy into a valuable profit source. Before building Worth eCommerce, Ryan was the Founder of Gobysavvy, a UX design agency for eCommerce companies. He also founded Clusiv and was a UX Mento…
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Getting Ahead of the Curve With SMS Marketing
38:37
38:37
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Navin Jain is the Strategic Account Executive for SMS at Klaviyo, a company that helps businesses own their marketing and create great customer experiences. Navin is SMS Strategy Certified and has many years of experience driving sales in both the retail and real estate spaces. Before joining Klaviyo, he honed his skills as the Enterprise Sales Rep…
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Why Good Social Media Marketing Prioritizes Relationships
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Bryan Spunt is the Chief Executive Officer of Seek Discomfort, a clothing brand launched in May 2018 by the founders of the Yes Theory YouTube channel. He is also the Co-founder and Chief Smile Officer of Big Smiles Program, a nonprofit art program that works with children's hospitals in Los Angeles. He is also an Advisory Board Member for PopSocke…
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Strategies for Fulfilling Your eCommerce Orders
43:06
43:06
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43:06
Jimmy Zona is the Director of eCommerce and Digital Marketing at Turbie Twist, a company that makes super absorbent microfiber hair towels with over 30 million sold to date. Jimmy is a seasoned business executive with over nine years of experience in operations management and content production across multiple sectors. Under his leadership, he’s gr…
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Connecting with Business Partners and Educating Your Customers
29:53
29:53
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Tatiana Mercer is the Co-founder of Three Spirit Drinks, a company that makes plant-based, nonalcoholic elixirs. The brand is now leveraging one of the fastest-growing sectors in the drinks market: alcohol-free beverages. She is also the Co-founder of Beyond Alcohol, a primarily eCommerce-based business that recently entered the US market. Before T…
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The Benefits of Developing Effective Systems and Strategies
34:43
34:43
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Dan Nikas is the Founder and Owner of Elite Brands, Gearbunch, and The Social Media Mechanic. Elite Brands brings together like-minded entrepreneurs who want to expand and grow their business to the next level by focusing on building a brand. Gearbunch was created in 2016 to offer one-of-a-kind printed leggings, apparel, and accessories for prices …
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How a Pandemic Can Help Accelerate Growth for Your eCommerce Brand
24:44
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James Milam is the Founder and CEO of Know Headphones, a consumer electronics brand that gives a portion of its profits directly to supporting teachers and US public schools. Through their efforts, Know Headphones is helping over 32 million students. He has over 20 years of experience bringing products to market by utilizing a global supply chain. …
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How Adding Value Can Revolutionize a Simple Product
47:29
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Kara Goldin is the Founder & CEO of Hint Inc., a healthy lifestyle brand that produces award-winning, unsweetened flavored water as well as scented sunscreen that's oxybenzone and paraben-free. She has received numerous accolades including being named EY Entrepreneur of the Year for Northern California in 2017, one of Instyle's 2019 Badass 50, and …
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Why Delegating Too Much Can Take Away Your Control
31:59
31:59
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Neely Woodson Powell is the Founder and CEO of Charleston Shoe Company, a shoe company for everyday women based out of Charleston, South Carolina. Neely is an entrepreneur who started selling shoes from Mexico with just a few suitcases. In 2009, when she began dreaming about her own brand, she enrolled in an accessories design program at the Savann…
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The Value of Investing in Repeat Customers
40:22
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Pete Williams is the Co-founder, CEO, and eCommerce Marketing Director for Simply Headsets. He is an award-winning marketer, entrepreneur, and author from Melbourne, Australia. He is a Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Win…
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The Benefits of Providing a One-Stop-Shop for Your eCommerce Customers
30:48
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Greg Hayes is the Co-founder and CEO of Branch, an office furniture company aimed to improve the way you work. Branch was started in 2019 by Greg and his two co-founders after Greg experienced the challenges of getting office furniture for his previous company firsthand. They have done over $1 million in sales since launching their first products —…
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Leveraging Customer Feedback to Grow Your Brand
28:31
28:31
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Catherine Balsam-Schwaber is the CEO of Kindra, a self-care company for women in menopause built through science-backed formulas and community-building initiatives. She is a lifelong advocate for women's health and comes with vast experience in business transformation and all things marketing. Catherine is also the Co-founder of Aluvión Vineyards a…
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Leveraging the 7 Touch Points of Marketing to Grow Your Brand
45:05
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Katie McKinnon is the President of Welo Probiotics, a healthy snack and beverage wellness company based out of Canada that donates a portion of its sales to communities abroad. Katie’s team motto is to test, learn, and optimize everything they do, which is embedded in their company culture of empowerment, curiosity, and to continuously question why…
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How Following Established eCommerce Brands Can Grow Your Business
54:54
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Michael Bires is the Founder of Nutrition Faktory, a vitamin and supplement company based out of Tennessee. Michael has over 20 years of experience in the nutrition space having worked in branding, retail, and ecommerce. Nutrition Faktory company has seen tremendous growth since its beginning in 2017, opening 12 stores in its first 18 months. When …
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How to Connect with Influential People and Create More Awareness for Your eCommerce Brand
27:08
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Kelly Watters is the Co-founder of Western Rise, a telluride-based men’s performance clothing company. She founded it with her partner and Co-founder, Will Watters. The company provides freedom for men who want to own less and experience more. Back in 2018, the four-year-old Western Rise brought in nearly $1 million from investors who committed to …
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How to Maximize the Vending Machine on Your eCommerce Website
27:36
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Brett Bernstein is the Founder & CEO at Gatsby, a SaaS platform for identifying and engaging your brand’s social customers at scale. Gatsby is an influencer marketing software that helps brands build fully automated influencer strategies. Brett has spent his career launching products and businesses that cut to the heart of the consumer and brand ex…
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What Top Brands Require to Collaborate with e-Commerce Businesses
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Peter Hajduček is the Founder and CEO at Footshop, a company about sneakers, creativity, and urban lifestyle. Some of their most popular products are stylish sneaker collaborations with Drake, Nike, Kanye West, and Adidas, among others. They are the only retailer in Central East Europe who can sell these sneakers, leading the Czech and Slovak marke…
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The Challenges With Being the Face of Your e-Commerce Brand
43:50
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Brian Burt is the Founder and CEO of Canopy Management, a full-service, full-stack, “A-to-Z,” done-for-you Amazon marketing agency. They are dedicated to helping brands scale their businesses, gain market share, and become the royalty of their Amazon categories. Brian is a New Jersey native but spent most of his life in Arizona and Chicago before m…
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How to Use Long-Form Sales Pages to Boost e-Commerce Sales
43:07
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Byron Walker is the CEO and Founder of Survival Frog, a one-stop-shop for the end of the world. He is an entrepreneur with a rich background in coaching and consulting support for small businesses. With Survival Frog, Byron has created the largest and most trusted source of survival and preparedness products online. Since its start, the company has…
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Should You Sell Through e-Commerce, Retail, or Both?
16:51
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Victoria Beattie is the Co-founder and Owner of The Beach People, a beach and seaside brand that sells luxe products through brick-and-mortar stores and online. The brand, based on the Northern Rivers of New South Wales, started in 2013 and has since grown to have offices in Los Angeles, the Gold Coast, and all around the globe. It all began with a…
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How Outsourcing Boosts Your e-Commerce Management
52:34
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Chad Ross is the Founder & CEO of Dorsal Bracelets, a lifestyle accessory brand built on the love for the ocean and a never-ending pursuit to preserve the planet. Before starting Dorsal Bracelets, Chad was the Founder and CEO of Chuck Waters, a coastal-inspired lifestyle brand. He also worked as the Associate Director of Marketing at Ad Genius. Cha…
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Why Experience is the Best Teacher When Building an e-Commerce Brand
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Franklin Fala is the Co-founder and CEO of Swiftronics, a leader in the private reseller market of consumer electronics that aren't readily available to the domestic market. Franklin got his start as a merchant on eBay and went on to open three brick-and-mortar stores that later led to his current website. In addition to electronics, Swiftronics no…
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Should You Avoid Outsourcing When You First Start Your Business?
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Braxton Manley is the Co-Founder of Braxley Bands, a lifestyle brand that makes the world’s most comfortable Apple Watch bands. Braxley Bands uses an innovative elastic material that Braxton and his dormmate invented for a class project. The business partners started with a $20 budget and a borrowed sewing machine before scaling the business to a t…
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Brian Speciale is the Co-Founder of The Comfy, a cozy brand selling wearable blankets. The Comfy was founded alongside Brian’s brother, Michael, in 2017, when he stumbled upon Brian’s son wearing an oversized hoodie. Just six months later, Brian and Michael were presenting their venture on ABC’s Shark Tank and struck a deal. Since then, The Comfy h…
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Should Your Brand and Brand Partners Share the Same Values?
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Lindsey Wilson is the Founder and CEO of OWL Venice, a health and wellness brand located in Venice, California. Standing for One Whole Life, the company offers chicken, turkey, beef, and vegan mineral elixirs. Their broth elixirs are hand-crafted in small batches, using high-quality grass-fed, organic bones, and organic herbs and vegetables, all so…
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Are You Leveraging Your Customer’s Shopping Habits to Build Your Business?
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Kelley Thornton is the Co-Founder of Tiege Hanley, an uncomplicated skincare company for men. Tiege Hanley was founded by four “regular guys” who wanted to create a product system and brand that makes skin care meaningful, accessible, affordable, and clinically relevant for regular guys like you. Outside of skincare, Kelley was the Founder, CEO and…
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The Importance of Understanding Your Customers' Pain Points When Creating an e-Commerce Product
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Tristan Swanwick is a former journalist turned entrepreneur. He is the Co-Founder and CEO of Swanwick, an innovative health tech company that helps optimize sleep, performance, and productivity with its flagship Swannies Blue Light Blocking Glasses. Swannies have been worn by leading health and sleep experts like Dr. Oz and have also been featured …
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Should You Invent Multiple Products When Starting an e-Commerce Business?
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Anders Ankarlid is the Co-Founder and CEO of A Good Company, a company that creates thoughtful, sustainable, and elegant everyday products. They create and sell different kinds of daily use items, like notebooks, pens, toilet paper, and phone cases, all with the production materials that have the least environmental impact. A Good Company only work…
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How to Hit the “Wow Factor” with Your e-Commerce Products
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Deborah Brenner is the Founder and Director of Las Delicias Patisserie, a boutique artisanal bakery producing high-end gluten-free pastries baked with the finest locally-sourced ingredients. Originally from Argentina, she started the business in 2009 to make the impossible possible—and now offers only products that are kosher, vegetarian, all-natur…
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The Benefits of Creating an Emotional Connection with Your e-Commerce Customers
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Jay Levitt is the CEO of Lofta, a digital HealthTech company leveraging virtual care technology to revolutionize the diagnostic journey for sleep apnea, chronic snoring, and sleep breathing disorders. Through the Lofta Complete Path and the Lofta RightStart Therapy Program, troubled sleepers are able to move from initial engagement, through screeni…
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Why Customized e-Commerce Products Create Value for Your Customers
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Patrick Hayes is the Founder of 1767 Designs, a woodworking company that creates one-of-a-kind statement pieces of furniture made from Nashville's torn-down homes. 1767 is dedicated to honoring Nashville's historic architecture by reimagining the wood reclaimed from these homes. Patrick built his first coffee table in 2014 using wood he found after…
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How to Start an e-Commerce Business with What You Already Have
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Beav Brodie is the Founder of Tactical Baby Gear, a military-style baby gear brand inspired by a new generation of involved fathers. Beav founded the company in 2013 to provide dads with the tools necessary to meet the rugged demands of parenting. The bags are built with military-style durability and packing efficiency, complete with fasteners, MOL…
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How Partnering with Other Brands Boosts Awareness for Your e-Commerce Products
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Victoria Flores is a Co-Founder at Lux Beauty Club, a company that manufacturers high quality CBD products for beauty and wellness. Their products are THC-free, USA-made from FDA-certified farms, and crafted with the goal of improving lives and offering nontoxic alternative methods for health and beauty. Lux Beauty Club’s products contain cannabino…
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What to Consider While Overhauling Your e-Commerce Business
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Brandon Kim is one of the three Co-Founders of Brevitē, a direct-to-consumer backpack company that makes fun, functional, and innovative backpacks. Brandon started Brevitē with his brothers in 2015 while studying industrial design at the Rhode Island School of Design. Today, Brevitē is one of the top camera bags in the market. They have sold out of…
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The Value of Creativity and Innovation in e-Commerce Enterprises
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Adam Short is the Co-Founder and VP of Sales at Renegade Brands, a company owned and operated by a sports-minded group with unmatched experience, passion, and integrity. Renegade Brands and their team design and deliver the highest quality products that provide exceptional performance, while also producing no toxic impact on the environment. Renega…
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Email Retargeting Strategies for Your e-Commerce Business
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Adam Robinson is the Founder and CEO of GetEmails, the world's first-ever email-based retargeting software. He is also the Co-Founder and President of Robly Email Marketing, an email marketing service provider with headquarters in New York City and San Francisco. Adam is the #1 bestselling author of Permission (Sh)marketing and holds a degree in Ec…
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How to Start Small and Grow Your Niche e-Commerce Brand
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Simon Booth is the Owner and Director of Kiddimoto, a company that makes balanced bikes, helmets, scooters, and more for kids. After building a superbike-inspired wooden balanced bike prototype in his flat, the idea for the first Kiddimoto balanced bike was born. Now, Kiddimoto has sold over 1 million bikes. With accessories lifting the business to…
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How to Grow Your e-Commerce Brand Through Brand Ambassadors and Partnerships
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Rob Fraser is the Founder and CEO of endūr, an athletic lifestyle brand that elevates performance socks by fusing expressive designs with technical features. As a five-time member of the Canadian National Downhill Mountain Bike Team, Rob's competitive nature fueled his entrepreneurial spirit and provided a unique framework for building a business. …
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Educating Your Customers and Increasing the Market
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Dane Chauvel is the President and Co-Founder of Organic Ocean Seafood, a major supplier of sustainable seafood. Organic Ocean provides wild-caught and responsibly cultured seafood to the world’s top chefs, restaurants, and families just like yours. Their products are sustainably harvested by local fishermen, making Organic Ocean Canada's leading su…
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Should You Focus on Serving People or Growing Profits?
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Dr. Travis Zigler is the Founder and CEO of Eye Love, a company on a mission to end preventable blindness by providing affordable, high-quality eye products. Joining forces with his wife and Co-Founder, Dr. Jenna Zigler, the two are on a journey to heal one million dry eye sufferers naturally by the year 2030. Dr. Travis Zigler is an optometrist-tu…
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How to Build an e-Commerce Brand with Limited Resources
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Mark Samuel is the Founder and CEO of IWON Organics, a health and wellness company that makes bold, flavor-infused snacks made from plant-based proteins like peas, beans, and brown rice. IWON, which stands for “I'm Winning on Nutrition”, is focused on healthy snacking and successful, long-term eating habits based on the principles of balanced nutri…
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Scaling Up Without Losing Your Personal Touch
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Annie Morhauser is the Founder, Owner, and Designer of Annieglass. For 38 years, she has been designing and manufacturing luxury glass with her own innovative style and method. She first began Annieglass in a small studio that she shared with another artist. Her business has grown over the years, and now her designs are found at high-end retailers …
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How Amazon Merchants Can Scale Faster with Access to Quick Capital
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Don Henig is a Co-Founder of AccrueMe, a unique fintech company focused on Amazon Sellers. AccrueMe provides unique growth capital to Amazon sellers with no interest and no required payments. Don's primary career focus was initially in the mortgage and real estate industries. He is a former President of American Home Mortgage, has experience in bui…
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Building Your Business from the Ground Up
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Julie Cole is the Co-Founder of the popular labeling company Mabel’s Labels, a small startup that has evolved into an award-winning family products company. Julie co-founded Mabel’s Labels in 2003 with three other busy moms, growing the company to nationwide success and helping more than 900,000 families. Mabel’s Labels is constantly growing and ad…
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Protecting Your e-Commerce Site—and Your Reputation
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Matt Gillis is the CEO of Clean.io, a cyber-security company that helps put an end to malicious code and protect user experiences. Clean.io has powered the protection of over 7 million sites globally. With their cyber-security solutions, Clean.io can give e-commerce companies the ability to block unwanted coupon extensions, protecting your revenue …
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How to Successfully Build Your Brand in a New Country
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Shivani Dhamija is the Founder of Shivani's Kitchen, a Canadian spice and sauce brand to bring quality Indian products into your home. She creates award-winning spices and sauces manufactured in Nova Scotia and supplied to retail stores across Canada, like Sobeys. Shivani's Kitchen offers a wide variety of authentic spice blends, sauces, cooking cl…
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Finding the Right Team for Your e-Commerce Success
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Colleen Wagner is the Founder and Chief Adventure Officer of McGovern & Company, a heritage brand born out of love for American National Parks. The company creates products using unique decorative vintage maps for the travel, adventure, and outdoor markets. Its product line includes scarves, bandanas, mugs, blankets, buffs, socks, bags, and more. F…
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Practicing Sustainability with Your e-Commerce Products
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Shane Boudreau is the CEO of LumberUnion, an apparel company that sells USA-made products. Every purchase from LumberUnion plants a tree in the USA, in partnership with American Forests. When possible, LumberUnion works with local factories in Los Angeles, California to produce fabric, cut, sew, dye, and package their casual luxury clothing. Some o…
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Using Virtual Reality to Create Social Impact
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Kevin Sofen is the Business Development Manager at Darley, a business supplies and equipment company. He helps bring water and fire technologies to market using creative strategies to serve humanity. Darley has been proudly serving first responders and warfighters since 1908. Kevin has helped to evolve a 112-year old family business by embracing in…
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The Importance of Empathetic Marketing and Selling for Your e-Commerce Brand
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Olivia Alexander is the Founder and CEO of Kush Queen. In less than 3 years, Olivia has grown Kush Queen into a multi-million dollar multi-faceted brand carrying only the finest CBD-only and THC-infused products. The Kush Queen product line includes award-winning bath bombs, pain relief lotions, edibles, wellness supplements, and skincare. Since wo…
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