How to Hit the “Wow Factor” with Your e-Commerce Products

The Relationship Commerce Podcast

Deborah Brenner is the Founder and Director of Las Delicias Patisserie, a boutique artisanal bakery producing high-end gluten-free pastries baked with the finest locally-sourced ingredients. Originally from Argentina, she started the business in 2009 to make the impossible possible—and now offers only products that are kosher, vegetarian, all-natural, and non-GMO.

Deborah has over 20 years of experience in investment banking. Before starting Las Delicias Patisserie, she served as Vice President at UBS International, Managing Director at Fieldston Advisors Ltd., and Vice President of Private Banking, Latin America at Bank Hapoalim.

In this episode…

What makes your e-commerce product stand out from your competitors? What strategies do you use to keep your customers coming back for more of your product?

In this episode of the Relationship Commerce Podcast, Dean Dutro chats with Deborah Brenner, the Founder and Director of Las Delicias Patisserie, about her strategies for giving her e-commerce customers the “Wow Factor.” Deborah also explains how you can restructure your business while in crisis mode (looking at you, COVID-19) to stay operational, plus how you can leverage direct-to-consumer selling if you sell your e-commerce products wholesale.