How to Successfully Build Your Brand in a New Country

The Relationship Commerce Podcast

Shivani Dhamija is the Founder of Shivani's Kitchen, a Canadian spice and sauce brand to bring quality Indian products into your home. She creates award-winning spices and sauces manufactured in Nova Scotia and supplied to retail stores across Canada, like Sobeys. Shivani's Kitchen offers a wide variety of authentic spice blends, sauces, cooking classes, Do-It-Yourself kits, and more.

Shivani moved to Nova Scotia in 2011 to be with her partner and eventually started meal delivery services, cooking classes, and a spice blends business in 2016. Her ready-to-use sauces are salt-free, gluten-free, and preservative-free. Shivani has a passion for entrepreneurship and helping other women immigrants grow their own businesses.

In this episode…

As sales for your business grow, have you considered expanding your market reach? Maybe to other regions—or even different countries? If this has been on your mind, do you have the right strategies for entering these new markets?

Shivani Dhamija, the Founder of Shivani's Kitchen, joins Dean Dutro in this episode of Relationship Commerce to share her tips and tricks for successfully entering new markets with e-commerce products. She explains how learning the culture of your new market can help build your brand, the challenges she faced growing her cooking classes business, and how e-commerce has led to more traction for both businesses.