Leveraging Customer Loyalty with Steve Coulton, Co-Founder and VP of Sales at OnCore Golf

The Relationship Commerce Podcast

Steve Coulton is the Co-Founder and VP of Sales at OnCore Golf, a growing golf ball technology company based in Buffalo, New York. Equipped with ground-floor experience building and running a start-up golf company, he’s also an advisor to early-stage emerging technology companies with a particular focus on the medical, information technology, and clean tech industries.

Steve's passions include art, languages, design, poker, social entrepreneurship, venture capital, friends and family—and of course, golf. He holds a Bachelor’s degree in Economics from New York University.

In this episode…

When Steve Coulton and his business partner started their company for golf products, OnCore Golf, their idea was to use a B2B business model. While this worked for a while, they eventually faced several challenges with retailers—so they decided to change to a B2C business model.

In addition, to increase their sales and improve their customer experience, OnCore Golf started a loyalty rewards program for their customers that has had positive results for the business.

In this episode of the Relationship Commerce Podcast, Dean Dutro is joined by Steve Coulton, Co-Founder and VP of Sales at OnCore Golf, to learn about the golf company's growth strategies and their loyalty rewards program. Steve talks about the challenges the company faced working with retailers, their transition to a B2C business model, and their entry into digital advertising.