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Leveling the Retail Playing Field: Small Brand Success at Walmart with James Harris
Manage episode 405210437 series 3472549
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Get ready to unlock the secrets of retail analytics success with James Harris as he joins Charles Greathouse to explore the transformative impact of High Impact on small brands navigating the complex world of Walmart. With James' rich expertise in analytics, replenishment, and sales, we expose the unbalanced battlefield where smaller suppliers frequently find themselves outgunned. Our expansive discussion covers the necessity of a robust support system and a well-rounded team to meet the stringent demands of big retailers, offering an eye-opening look at the disparities between large and small firms and how High Impact aims to level the playing field.
Have you ever wondered what it takes to fine-tune your brand's survival in the retail jungle? This episode peels back the curtain on the meticulous world of data analysis, from logistical hiccups like over-ordering dog food to mastering Walmart's OTIF compliance. James shares war stories from his early days, emphasizing the evolution of planning in this ever-changing sector. We also dive into the potential of new analytical tools, such as High Impact's Pharaoh's Reporting Suite, to enhance data-driven strategies—a must-listen for anyone yearning to turn information into gold.
Finally, we discuss the revolutionized landscape of retail advertising, tackling the importance of Walmart Connect for small businesses and the subtleties of ROI testing in the post-COVID era. We also reflect on High Impact's journey since 2007, the pivotal lessons learned along the way, and the power of strong partnerships. Sprinkled with personal anecdotes and a nod to my affinity for historical fiction, this conversation is a treasure for anyone eager to grow their brand and those fascinated by the narrative of retail. Don't miss out on these retail gems—your next strategic move could be hidden within.
Chapters
1. Leveling the Retail Playing Field: Small Brand Success at Walmart with James Harris (00:00:00)
2. Success Through Retail Analytics (00:00:11)
3. Navigating Retail Detail and Data Analysis (00:10:38)
4. Walmart Connect Advertising (00:26:12)
5. Exciting Improvements in Data Analysis (00:32:39)
21 episodes
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