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Mastering Category Growth and Consumer Alignment with Todd Rupp: Evolving Insights in Retail Strategy
Manage episode 399648017 series 3472549
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Unlock the secrets to successful category growth with the wisdom of Todd Rupp, the 'Todd Father' of Category Management, as he navigates the intricacies of evolving retail landscapes at High Impact. Our Director of Category Growth shares his transformative journey from sales to category mastery, focusing on the power of aligning with consumer needs rather than solely pushing brands. This episode is a treasure trove of insights as we discuss best practices in retail analytics, the transition from DSS to Walmart Luminate, and the vital role of ROI in securing leadership buy-in for innovative data-driven strategies.
Get ready to go beyond the barcode with a deep dive into Walmart's shopper behavior data utilization. As traditional DSS becomes a relic of the past, our conversation with Todd unveils how customization in analytics is becoming the bedrock of understanding consumer patterns. We tackle the hard decisions companies face in a race against the clock—a choice between basic and advanced data access. Todd's expertise in incremental sales and customer reports spotlights how data not only refines merchant dialogues but also sharpens top-tier decision-making frameworks.
Finally, we take a look at the real-world implications of category management failures and successes. Category growth isn't just about the next big flavor; it's about adding true value to the consumer's experience. Jeff Lerner's transformation from high school dropout to seasoned entrepreneur underscores the boundless potential residing in us all. The episode wraps with a candid examination of consumer behavior, dissecting the dichotomy between stated desires and actual buying habits. Whether you're a retail aficionado or an emerging brand strategist, this episode offers invaluable lessons on steering through the complex tides of market demands and consumer choices.
Chapters
1. Mastering Category Growth and Consumer Alignment with Todd Rupp: Evolving Insights in Retail Strategy (00:00:00)
2. Category Management and Transitioning to Walmart (00:00:15)
3. Utilizing Walmart's Shopper Behavior Data (00:13:47)
4. Understanding and Implementing Category Management (00:26:50)
5. Category Growth and Retail Failures (00:33:14)
20 episodes
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