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Revolutionizing Health Supplements with TruLabs' CEO Brandon Pogue
Manage episode 396141103 series 3472549
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Embark on a flavor-packed journey with Brandon Pogue, CEO of TruLabs, as he shares the remarkable pivot from construction and real estate to the burgeoning industry of natural health products. Brandon recounts how a passion for palatable supplements led to the creation of TruLabs, where great taste meets potent efficacy. You'll be privy to the innovative steps taken to produce a unique pre-workout system that tackles fatigue head-on. As our conversation unfolds, learn how he infuses his work and personal life with faith-based principles, from the pages of "The Imitation of Christ" to the chicken coop in his backyard.
We'll also take a closer look at the strategic decisions that have propelled TruLabs forward, especially the bold move into retail during a time when e-commerce seemed king. Brandon’s insights into adapting to market trends, and his anecdotal tales from a record-setting Sam's Club Roadshow, will have you reconsidering what it means to engage customers and capitalize on chance encounters. He paints a vivid picture of a brand that goes beyond mere transactions, offering a sensory experience that resonates with consumers and challenges the norms of shopping.
Finally, we pull back the curtain on the vibrant work culture at TruLabs and the ethos that drives their brand. Brandon describes an environment that emulates an extended family, where joy and utility of products go hand in hand. He also gives a nod to future innovations, the importance of product presentation, and the excitement of carving out new territories in a competitive landscape. Whether you're an aspiring entrepreneur or just curious about the intersection of business and wellness, this episode promises a blend of practical wisdom, heartfelt values, and a vision for a healthier, taste-filled future.
Chapters
1. True Labs (00:00:11)
2. Prioritizing Physical Wellness and Retail Expansion (00:13:20)
3. Success in Retail and National Entry (00:17:59)
4. Positive Work Culture at True Labs (00:29:23)
5. Books, Mistakes, and Expansion (00:36:45)
20 episodes
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