Ep. 71 - Hannah Daykin & Annabel Humphrey, Co-Founders of Pursuit The Label

The Retail Wrap-Up

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Welcome back to the RetailOasis 'Retail Wrap-Up Podcast' - the podcast for retailers. Coming up on today’s episode we are joined by Hannah Daykin and Annabel Humphrey, the Founders of Pursuit The Label, a London-born sustainable swimwear brand that beautifully combines fashion and purpose.
Hannah and Annabel launched Pursuit The Label after recognising the lack of sustainable yet fashionable swimwear options in the market. Their mission to inject sustainability into fashion led them to create each swimsuit using ECONYL®, a yarn made from regenerated fishing nets and consumer waste from both land and sea. It's a brand that not only embraces style but also takes a strong stance against marine pollution.
Throughout our conversation, we'll delve into the remarkable journey of Pursuit The Label and how the company has evolved since its inception. We'll hear about their biggest "pinch me" moments, from being featured in Vogue and Sports Illustrated to seeing influential celebrities donning their swimwear.
One of the key aspects of Pursuit The Label's success lies in their commitment to sustainability. We'll learn more about the innovative fibre, ECONYL®, that forms the foundation of their swimwear range and how they ensure it maintains its luxury quality while being eco-friendly. Additionally, we'll discuss the misconception that sustainable fashion is expensive and explore how Pursuit The Label addresses this view.
The founders' decision to design and produce the collection in London showcases their dedication to quality and craftsmanship. We'll explore the reasons behind this choice, uncovering both the benefits and downsides of being UK-made.
Reflecting on their early days in 2017, Hannah and Annabel will share valuable insights into what they would have done differently and offer advice to aspiring entrepreneurs who are building their own start-ups. We'll also discover how Pursuit The Label incorporates their empowering and confidence-driven brand identity into their product designs and marketing strategies.
And finally, we'll take a visionary leap into the future of retail. With our guests' unique perspective, we'll explore what lies ahead in the next 5 to 10 years and how Pursuit The Label envisions the retail landscape evolving.
Before we dive into this inspiring conversation, we have a special offer for our listeners. Hannah and Annabel would love to extend a discount exclusively for Retail Wrap Up listeners. Simply enter the code "wrapupinpursuit15" at checkout for a fantastic 15% off any product! Check the show notes for the episode for information or to get the code.
A HUGE thank you to Annabel & Hannah for joining us, we hope you enjoy this conversation!
For more information on Pursuit The Label or our guests today, please see the show notes for this episode.
- SELECTED LINKS FROM THE EPISODE -
Pursuit The Label
Hannah Daykin on LinkedIn
Annabel Humphrey on LinkedIn
Pursuit The Label on LinkedIn
Pursuit The Label on Instagram
Pursuit The Label on Pinterest
Discount Code: Enter the code wrapupinpursuit15 at checkout for 15% off any product