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Carolyn Rush, Head of Brand & Strategy at Robyn, Talks About Building Your Brand
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“Brand is your point of view and marketing is its extroverted cousin.” This episode of the Retail X Series podcast is an in-depth interview with Carolyn Rush, formerly of Worn, a brand agency, and now Head of Brand & Strategy at Robyn, talking about all things branding. Carolyn shares her take on early stage brands, how to think about branding at the earliest stages of a company and some tips and advice on how think about the evolution of your brand.
Topics:
- The definition of a brand and how it’s different from marketing
- The first steps to take when you’re thinking about your brand
- Doing research and thinking about brand strategy as the foundation for your brand
- Changing your name and brand mid-stream
- When hiring an agency makes sense – or even freelancers
- Spending on branding versus building your product
- Living your brand internally in your company culture
- A tool to start thinking about your brand (see below)
Resources:
Carolyn mentions this framework as a place to start thinking through your brand: https://docs.google.com/document/d/1fm9aH1tXqJDWeJXaCAJZqmiqmsFQn36C5PTdxrbHcTY/edit?ts=5eac583e
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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