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Melanie Elturk, CEO of Haute Hijab, Talks About Fundraising
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“Investors are looking for a reason to say no.” This can’t-miss episode of the Retail X Series podcast is an in-depth conversation about fundraising and building a business with Melanie Elturk, CEO of Haute Hijab, talking all about her brand, how she built it and how she’s raised multiple rounds of outside capital. Melanie shares her story of how she took her side hustle to a growing brand, raised funding, the lessons she learned and more.
Topics:
- How a founder with little fundraising knowledge approached fundraising
- How Melanie ultimately got her first check (from a VC!), and ultimately closed a pre-seed round
- Creating FOMO in a fundraising process – even at pre-seed
- How to educate investors on a category they don’t know much about
- Why debt wasn’t an option for this startup
- How a monthly stakeholder newsletter can be helpful in fundraising – especially early on
- How a seed round can be different than a pre-seed round
- Why VC advice and ideas aren’t necessarily ones you should take
- Dividing and conquering with your co-founder during a fundraise
- Valuation mistakes you can make in the early rounds and how to avoid them
- The importance of your own mental health during fundraising – and dealing with the “no’s”
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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