))
Meg He, co-founder of Aday, Talks About DTC Acquisition
Manage episode 313472260 series 3272592
Content provided by Sapna Shah. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sapna Shah or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode of the Retail X Series podcast is an in-depth interview with Meg He, Co-founder of Aday. Meg shares her experiences with getting her early customers for her apparel brand, especially before there was a lot of money to spend on customer acquisition. She has great advice for early stage DTC founders who are looking for the best ways to acquire early customers.
Topics:
- The best channels for customer acquisition at the early stages
- Building an email list before you launch
- Considering offline channels like press, pop-ups, showrooms and more
- Finding success in paid channels/social
- Measuring early customer acquisition efforts and scaling them
- The metrics that matter
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
45 episodes
Share
