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New research: Did we lose GTM fit?
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Our friends over at winning by design is about to drop new research - suggesting that we might just have lost GTM fit.
In todays episode, we discuss the research, and as usual what companies can do about it.
- (00:00) - Introduction
- (03:49) - Loss of go-to-market fit?
- (06:25) - Why did we lose it?
- (15:52) - What do we do now?
- (17:11) - Cut strategically
- (22:30) - Run a GTM diagnostic
- (27:12) - Improve in increments
You can find the research here.
Also check out David Spitz
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