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Underdogs and perception (with Norman Rohr, VP Marketing at Capmo)
Manage episode 389359482 series 3380698
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Today we talk with Norman about two unconventional underdogs, Google and Uberall, and how they changed the perception.
We get into:
- (00:00) - Introduction
- (02:13) - Meet Norman
- (07:20) - Google, the underdog
- (11:25) - People didn't care about search, but..
- (20:26) - Uberall - another underdog
- (27:14) - Because of us or despite of us
- (30:17) - Beyond one tactic
- (32:58) - Getting buy-in
- (38:26) - Finding the right profile
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