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180 - Even In an ABM World, Tracking a Person Funnel Is Critical
Manage episode 377256873 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Your revenue team is focused on Account-Based Marketing (ABM). So why should you track a person-level funnel? We’re going deep on the answer in this episode of The Revenue Growth Architects. Listen to develop an understanding of the two different funnels - the person funnel and the account funnel - and grasp the critical importance of tracking a person-level funnel even when the whole team is screaming ABM.
201 episodes
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Manage episode 377256873 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Your revenue team is focused on Account-Based Marketing (ABM). So why should you track a person-level funnel? We’re going deep on the answer in this episode of The Revenue Growth Architects. Listen to develop an understanding of the two different funnels - the person funnel and the account funnel - and grasp the critical importance of tracking a person-level funnel even when the whole team is screaming ABM.
201 episodes
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Similar to The Revenue Growth Architects
The Golf Podcast features all the latest golf news, instruction, and equipment from the point of view of real average golfers just like yourself.
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continue reading
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continue reading
There’s more news and less comprehension today than any historical period that didn’t involve literal witch trials, and trying to stay on top of it all can feel like playing a game of telephone with 30 people, except everyone’s speaking at the same time and like a third of them are openly racist for some reason. From Cracked co-founder Jack O’Brien, THE DAILY ZEITGEIST is stepping into that fray with some of the funniest and smartest comedic and journalistic minds around. Jack and co-host Mi ...
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