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181 - Stop Confusing Funnel Metrics and Multi-Touch Attribution

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Manage episode 377862305 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you struggling to understand the difference between funnel metrics and MT attribution? Have we got an episode for you! Special guest Alison Rouse joins the Revenue Growth Architects to set the record straight and help you learn about the challenges of analyzing data, the importance of strategic thinking, and the tools that can provide better ROI and data analysis.

  continue reading

201 episodes

Artwork
iconShare
 
Manage episode 377862305 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you struggling to understand the difference between funnel metrics and MT attribution? Have we got an episode for you! Special guest Alison Rouse joins the Revenue Growth Architects to set the record straight and help you learn about the challenges of analyzing data, the importance of strategic thinking, and the tools that can provide better ROI and data analysis.

  continue reading

201 episodes

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