#006: The Science of Beauty: Atinuke's Journey from Biotech to Wigs

The Risky Mindset Show: Documenting the Entrepreneurial Journey

In this episode, we chat with Atinuke, the founder of EM Wigs, a Canadian-based company that provides wigs and styling services to women experiencing hair loss.
Atinuke shares her inspiring journey of how she turned her personal struggle with hair loss into a thriving business that helps other women feel confident and beautiful.
We discuss the challenges of being an entrepreneur, the importance of self-care, and the power of community. Tune in to learn more about Atinuke's mission to empower women to love themselves and their hair.

• In this episode of the podcast, we interview Atinuke, the founder of EM Wigs, a business that specializes in providing wigs and hair accessories to women who experience hair loss. (00:01:15)
• Atinuke talks about her inspiration for starting EM Wigs, which came from her own personal experience with hair loss. (00:04:20)
• She explains the challenges she faced when starting the business, including the lack of knowledge and support from people around her. (00:07:30)
• Atinuke discusses the importance of networking and building relationships in business, and shares some tips for finding and connecting with mentors. (00:12:00)
• She shares how EM Wigs has grown over the years and the impact it has had on her customers. (00:21:15)
• Atinuke talks about the role of social media in her business and the strategies she has used to build a strong online presence. (00:28:30)
• She shares some of the awards and recognition EM Wigs has received and the importance of celebrating small wins in business. (00:33:40)
• Atinuke offers advice for aspiring entrepreneurs and encourages them to take action on their ideas, no matter how small. (00:38:20)
• She concludes the interview by sharing how listeners can connect with her and learn more about EM Wigs. (00:50:00)