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Indianapolis Joe and the Temple of Cool
Manage episode 243588048 series 2409218
"HE BOUGHT A LION."
The Gearheads sat down with Joe Yezzi of Squarebody Syndicate to talk truck builds, lifestyle branding, making a huge splash at the 2018 SEMA Show and hot-lapping at Indy.
If you're into the squarebody GM truck scene, then you know the Squarebody Syndicate brand. What began as a hobby has turned into a serious player in the lifestyle brand scene, and is one of the most recognizable brands in the C-10 community. Joe and Rob Yezzi set the pace, building a killer truck a couple of years back (SS01) that debuted in the Royal Purple booth. This past year, they stepped-up their game and went over the top with their 1976 GMC Indy Tribute, SS02.
THINGS COVERED IN THIS EPISODE:
- Brian jumps right in like a teenager on Prom night
- The 1976 Indy Tribute truck
– A brief history of the build
– The road to SEMA Show 2018 - Building upon the success of Syndicate Series 01 from 2015
- A chance meeting with Doug Boles
– The SEMA Indy 500 promise - The Indy Truck reveal in the Royal Purple booth
- The t-shirt model car box
– The Round Six connection to Squarebody Syndicate
– Logos, renderings and promotional materials
– Brian's squarebody therapy adventure - Defining "Yezzi Clean"
- It all declines into a brief shmooze-fest
- Fusing 1970's hot rod influence with modern technology
- "What if you hear a gasp when the cover comes off?"
- Furthering the discussion of sidewall
– Judicious use of the word "bulge"
– The Gearheads nearly take the high road
– It declines with a comparison of Scott Sullivan's bulge - Experiments and gambles
- Joe and Brian research and explore wheels
- The "Keystone Klassic Convo-Pro" that may have been
- Covering beautiful custom-milled wheels with wrinkle finish
- The episode goes all Tarantino
- The road to Indy
– Thirty hours on the road with no plan - Hot laps at Indy
- The Indianapolis 500 VIP experience
- Genesis of the Squarebody Syndicate brand
– Organically turning a hobby to a business
– Brian crafts a logo or fifteen - From apparel to parts
– Dakota Digital gauges
– Squarebody Syndicate-branded AccuAir controllers
– The Syndicate Series Roadster Shop chassis - What's on the horizon
– The M2 Machines Squarebody Syndicate lineup - – The creeper van
– 4x4 market
– The diesel market - On staying relevant
– The people are the Syndicate
– It's not a club, it's a lifestyle - Moving the brand into the future and the next generation
- The importance of making the lifestyle a family experience
102 episodes
Manage episode 243588048 series 2409218
"HE BOUGHT A LION."
The Gearheads sat down with Joe Yezzi of Squarebody Syndicate to talk truck builds, lifestyle branding, making a huge splash at the 2018 SEMA Show and hot-lapping at Indy.
If you're into the squarebody GM truck scene, then you know the Squarebody Syndicate brand. What began as a hobby has turned into a serious player in the lifestyle brand scene, and is one of the most recognizable brands in the C-10 community. Joe and Rob Yezzi set the pace, building a killer truck a couple of years back (SS01) that debuted in the Royal Purple booth. This past year, they stepped-up their game and went over the top with their 1976 GMC Indy Tribute, SS02.
THINGS COVERED IN THIS EPISODE:
- Brian jumps right in like a teenager on Prom night
- The 1976 Indy Tribute truck
– A brief history of the build
– The road to SEMA Show 2018 - Building upon the success of Syndicate Series 01 from 2015
- A chance meeting with Doug Boles
– The SEMA Indy 500 promise - The Indy Truck reveal in the Royal Purple booth
- The t-shirt model car box
– The Round Six connection to Squarebody Syndicate
– Logos, renderings and promotional materials
– Brian's squarebody therapy adventure - Defining "Yezzi Clean"
- It all declines into a brief shmooze-fest
- Fusing 1970's hot rod influence with modern technology
- "What if you hear a gasp when the cover comes off?"
- Furthering the discussion of sidewall
– Judicious use of the word "bulge"
– The Gearheads nearly take the high road
– It declines with a comparison of Scott Sullivan's bulge - Experiments and gambles
- Joe and Brian research and explore wheels
- The "Keystone Klassic Convo-Pro" that may have been
- Covering beautiful custom-milled wheels with wrinkle finish
- The episode goes all Tarantino
- The road to Indy
– Thirty hours on the road with no plan - Hot laps at Indy
- The Indianapolis 500 VIP experience
- Genesis of the Squarebody Syndicate brand
– Organically turning a hobby to a business
– Brian crafts a logo or fifteen - From apparel to parts
– Dakota Digital gauges
– Squarebody Syndicate-branded AccuAir controllers
– The Syndicate Series Roadster Shop chassis - What's on the horizon
– The M2 Machines Squarebody Syndicate lineup - – The creeper van
– 4x4 market
– The diesel market - On staying relevant
– The people are the Syndicate
– It's not a club, it's a lifestyle - Moving the brand into the future and the next generation
- The importance of making the lifestyle a family experience
102 episodes
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