Content Ideation & Organic Social with Bethany Fagan, Head of Content Marketing at PandaDoc #73

The SaaS SEO Show

In this episode of The SaaS SEO Show, we’ve interviewed Bethany Fagan, Head of Content Marketing at PandaDoc, and discussed PandaDoc’s content strategy, content ideation, organic social, and more.

************************

Timestamps:

• What is PandaDoc?
• Differences between PandaDoc’s blog and library.
• Content ideation process at PandaDoc.
• Different content types contribution to a multi-touch customer lifecycle journey.
• PandaDoc’s content efforts balance.
• Thoughts on organic social.
• The process of creating thought-leadership content pieces at PandaDoc’s library.
• Will SaaS companies proceed with content marketing as media companies?
• Sharing the voice of the customer at PandaDoc.
• Bethany’s thoughts on the future of SaaS content marketing.

************************

Useful Links:

PandaDoc Website: https://www.pandadoc.com

The Customer Engagement Lab: https://open.spotify.com/show/3CGYhETLC5XZwLnnigGCjJ?si=0e4a2219628940b1

Bethany on LinkedIn: https://www.linkedin.com/in/bethanyfagan/

************************

Stay Tuned

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!