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Content Strategy for Healthcare with Mark Rogers, Director of Content Marketing at Freshpaint #94
Manage episode 384093152 series 2993543
Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more.
************************
Timestamps:
- (00:00) - Intro
- (01:02) - Who is Mark Rogers?
- (01:35) - Mark’s background.
- (03:12) - Challenges working at agencies.
- (03:59) - What is Freshpaint?
- (06:22) - Content marketing in the healthcare industry.
- (10:19) - Will they cover topics not directly related to the product?
- (11:44) - Quick wins approach in content marketing.
- (13:47) - Challenges in understanding the vertical.
- (14:55) - Main pillars of Freshpaint’s content strategy.
- (17:11) - Why is Mark not focusing on SEO at Freshpaint?
- (20:30) - Thoughts on content distribution.
- (26:02) - How to measure the effectiveness of content programs.
- (28:46) - Mark’s content briefing process.
- (31:17) - Best use cases of AI.
- (34:11) - The future of content marketing.
- (35:41) - Learn more about Mark and Freshpaint and get in touch.
- (36:31) - Outro
************************
Useful Links:
Website: https://www.freshpaint.io/
Mark on LinkedIn: https://www.linkedin.com/in/markrogers88/
************************
Stay Tuned:
► Website: https://minuttia.com
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episodes
Share
Manage episode 384093152 series 2993543
Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more.
************************
Timestamps:
- (00:00) - Intro
- (01:02) - Who is Mark Rogers?
- (01:35) - Mark’s background.
- (03:12) - Challenges working at agencies.
- (03:59) - What is Freshpaint?
- (06:22) - Content marketing in the healthcare industry.
- (10:19) - Will they cover topics not directly related to the product?
- (11:44) - Quick wins approach in content marketing.
- (13:47) - Challenges in understanding the vertical.
- (14:55) - Main pillars of Freshpaint’s content strategy.
- (17:11) - Why is Mark not focusing on SEO at Freshpaint?
- (20:30) - Thoughts on content distribution.
- (26:02) - How to measure the effectiveness of content programs.
- (28:46) - Mark’s content briefing process.
- (31:17) - Best use cases of AI.
- (34:11) - The future of content marketing.
- (35:41) - Learn more about Mark and Freshpaint and get in touch.
- (36:31) - Outro
************************
Useful Links:
Website: https://www.freshpaint.io/
Mark on LinkedIn: https://www.linkedin.com/in/markrogers88/
************************
Stay Tuned:
► Website: https://minuttia.com
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episodes
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Similar to The SaaS SEO Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
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