Content Strategy & more with Caitlin Burns, Content Lead at Dovetail #64

The SaaS SEO Show

In this episode of The SaaS SEO Show, we’ve interviewed Caitlin Burns, Content Lead at Dovetail, and discussed content strategy, SEO content and more.

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Here’s what we’re covering:

• What is Dovetail? Who’s using the product and gets the most value?
• Does Caitlin use Dovetail for customer research?
• Why Dovetail’s website design catches the eye?
• The importance of a good website design.
• The role of SEO content in Dovetail’s content strategy.
• How Dovetail approaches keyword research.
• Conducting Customer research.
• Dovetail’s magazine Outlier:
• How the Slack community contributes to Dovetail’s success.
• How Dovetail evaluates content marketing performance and ROI.
• What the future holds for SaaS content marketing?

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Useful Links:

• Dovetail's Website: https://dovetailapp.com
• Dovetail's magazine Outlier: https://dovetailapp.com/outlier/
• Caitlin on LinkedIn: https://www.linkedin.com/in/caitlin-burns-75a879a7/?originalSubdomain=au

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Stay Tuned:

► Website: https://minuttia.com/

► LinkedIn: https://bit.ly/2DHaJNr

► YouTube: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

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