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Creating Demand with Abhay Singh, Head of Demand Gen and RevOps at Mesh #90
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Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.
************************
Timestamps:
- (01:10) - Who is Abhay Singh?
- (02:01) - Abhay’s background.
- (04:00) - What is Mesh?
- (06:12) - Performance enablement at HR.
- (06:52) - Abhay’s biggest learnings at demand gen.
- (10:26) - How to identify effective channels?
- (15:22) - Communicating marketing ROI with C-level executives.
- (17:06) - How can value be measured on ‘dark social’?
- (21:45) - Content marketing contribution to creating demand at Mesh.
- (23:15) - Abhay’s thoughts on original content.
- (28:16) - Use cases of ChatGPT.
- (31:34) - The future of SaaS marketing.
- (35:54) - Learn more about Abhay and Mesh and get in touch.
- (36:30) - Outro
************************
Useful Links:
Website: https://www.mesh.ai/
Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episodes
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Last successful fetch was on April 26, 2024 16:02 (
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Manage episode 381460710 series 2993543
Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.
************************
Timestamps:
- (01:10) - Who is Abhay Singh?
- (02:01) - Abhay’s background.
- (04:00) - What is Mesh?
- (06:12) - Performance enablement at HR.
- (06:52) - Abhay’s biggest learnings at demand gen.
- (10:26) - How to identify effective channels?
- (15:22) - Communicating marketing ROI with C-level executives.
- (17:06) - How can value be measured on ‘dark social’?
- (21:45) - Content marketing contribution to creating demand at Mesh.
- (23:15) - Abhay’s thoughts on original content.
- (28:16) - Use cases of ChatGPT.
- (31:34) - The future of SaaS marketing.
- (35:54) - Learn more about Abhay and Mesh and get in touch.
- (36:30) - Outro
************************
Useful Links:
Website: https://www.mesh.ai/
Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episodes
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Similar to The SaaS SEO Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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continue reading
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continue reading
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continue reading
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