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Content and pricing lessons from customer churns : Andrus Purde
Manage episode 364667558 series 3473624
โ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product.
Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who'll find value using Outfunnel, so that the churn rate is at a minimum.
This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise.
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:46 - The role of content from a founder perspective
03:31 - If everyone uses AI for content creation
04:53 - Outfunnel's inbound-outbound mix
06:05 - How category awareness impacts marketing mix
06:42 - Content strategy and how to choose topics
08:30 - Expectations from content
10:05 - Organic and direct traffic as sources
12:50 - Defining lead sources
13:38 - Using data and content to improve customer experience
17:41 - Rapid Fire Questions
26:37 - Connect with Andrus on LinkedIn
27:08 - Parting msg: Build relationships
๐ Connect with Andrus Purde๐
โ Linkedin ๐ https://www.linkedin.com/in/andruspurde/
โ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ ๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
#saas #contentmarketing #demand
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
demand generation
outfunnel
content marketing tips
the saas sprints podcast
b2b lead generation
b2b marketing
pricing
go to market
21 episodes
Manage episode 364667558 series 3473624
โ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product.
Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who'll find value using Outfunnel, so that the churn rate is at a minimum.
This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise.
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:46 - The role of content from a founder perspective
03:31 - If everyone uses AI for content creation
04:53 - Outfunnel's inbound-outbound mix
06:05 - How category awareness impacts marketing mix
06:42 - Content strategy and how to choose topics
08:30 - Expectations from content
10:05 - Organic and direct traffic as sources
12:50 - Defining lead sources
13:38 - Using data and content to improve customer experience
17:41 - Rapid Fire Questions
26:37 - Connect with Andrus on LinkedIn
27:08 - Parting msg: Build relationships
๐ Connect with Andrus Purde๐
โ Linkedin ๐ https://www.linkedin.com/in/andruspurde/
โ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ ๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
#saas #contentmarketing #demand
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
demand generation
outfunnel
content marketing tips
the saas sprints podcast
b2b lead generation
b2b marketing
pricing
go to market
21 episodes
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