In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Introduction 02:40 - Why people underestimate what it takes 06:00 - Lack of a coherent marketing …

In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 0:00 - Introduction 01:21 - Importance of Building a Media Company 07:38 - Considerations for Small Marketing Teams 08:57 - Skimma…

In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data. So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:36 - Buyer journey as…

In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website. He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your custom…

In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups. He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how …

In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD. Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and…

In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials. Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic. List…

In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales. We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals. Whether…

Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love. If you're looking to improve your customer relationships, then you need to listen to this …

In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences. Suppose you want to improve the clarity and brevi…

In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level. Morgan shares some powerful case studies of businesses such as Lavender that…

In this episode, Jon Morrow, the founder of SmartBlogger, shares the ultimate web traffic strategy for growing your business. Jon is completely paralyzed from the neck down and controls his computer with voice, but that hasn't stopped him from creating content that drives traffic in millions and also translates to revenue. Jon shares everything you…

In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more. If you're looking to improve your conversion, and the overall growth, then this episode is for you. By th…

In this episode, Ryan Law, the CMO at Animalz, shares content marketing frameworks and the secrets to creating functional as well as unforgettable content using AI. You'll learn how to create engaging and shareable content, without wasting precious time and resources. If you're looking to create better content, be it videos, or thought leadership, …

In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more. She also throws light on when and how frequently should an organization test and adjust their positioning. If you're a founder, marketer or a sales pe…

➟ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and con…

In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign. In this episode, Jakub covers the following topics: How content marketing strategy is different for horizontal SaaS vs. Ve…

➟ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product. Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the ro…

In this episode of The SaaS Sprints Podcast, Tara Robertson, the head of demand generation at Chili Piper shares an inside scoop of what makes their demand generation model effective, their social media strategy, and why their sales team takes a no discount policy stand. She discusses what makes the different channels of Chili Piper tick, sometimes…

➟ In this episode of The SaaS Sprints Podcast, Will Aitken from Lavender shares immediately actionable tips on how to create effective content for specific channels such as Youtube, TikTok, podcasts, blogs and more.He discusses why it's important to make content that is truly valuable and not just self-promotional. He specifically talks about how t…

In this episode of The SaaS Sprints Podcast, Melissa Rosenthal, shares how ClickUp grew 100x using content. Melissa with her strong media background, has had several successful stints across companies like Buzzfeed, Cheddar, and more. Since 2019, she has taken ClickUp's content marketing game to a whole new level.In this first episode of The SaaS S…

Are we progressing spiritually? How do we know if we are on track or need to course correct? How to break our Karmic bondages? Does a 1:many Guru-Shishya relationship help you as a spiritual practitioner, and lot more. To quench our thirst on these questions, I'm extremely humbled and grateful to have recorded this episode with Sri M — an advanced …

Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.The Guru: Shishya relationship, Materialism and lot more.To discuss these varied but connected subjects, we have with us Mayur Kalbag – an inspiring personality, a transformation coach, and the best-se…

In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sanity and having the right frame of mind is everything when things don't go your way.➡️ Key Topics in this episode00:00 - Intro00:06 - Sincere thanks for …

In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships.➡️ Key Topics in this episode00:00 - Intro00:25 - A bit about the previous show "The ABM Conversati…

In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on:1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing2. How should you identify your optima…

In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into:1. The mindset and approach of mapping content in your partnership game2. The role of content committees in creating content for partnerships3. Key people to be involved while …

In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on:1. How she transitioned from journalism to tech to founding Hint water2. The story of how Hint water came into be…

In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted.Some of the key factors discussed in the episode include:1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful?2. Wh…

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ”He talks about:--> What separates a brand from the me-toos--> What's the difference between category creation, differentiation, niching down and positioning--> The misunderstanding around going niche--> The…

In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills. Through the episode, he throws light on:1. Marketers' top 5 most mentioned video goals an…

In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more.Through this episode, Breezy throws light on:1. Why product-led doesn't mean zero outbound sales or market…

In this episode, Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investment from your content. Ugi has worked on some of the most exciting SaaS projects and has delivered exceptional results. For instance, he and his team have helped Lemlist go from $50k to $3m ARR in 1 year…

In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. He talks about:1. What is product-led storytelling?2. How product-led storytelling differs from conventional content marketing?3. Deep-dive on the 9-step prod…

In this episode, Jeff Breunscbach, the Director of Customer Experience at Higherlogic and the co-founder and host of the Gain Grow Retain Podcast, joins us to share his expertise on setting up a customer success organization.He talks about:--> As a first CS hire, what should the focus for the first 90 days be?--> What processes to build during the …

In this episode, Nelson Gilliat, the founder of Buyer Centric Revenue and the author of "The Death of the SDR", joins us to discuss 'how to build a buyer-centric revenue model'Through the episode, Nelson shares his insights on:--> Why the predictable revenue model doesn't work anymore?--> What is the Buyer Centric Revenue model, and how does it com…

In this episode, Scott D Clary, the seasoned sales and marketing executive & the host of Success Story Podcast, joins us to discuss 'Business storytelling and how to build a media company.'Through the episode, Scott shares his insights on:--> What inspired him to create the Success story podcast and the ROI Overload newsletter--> What it means to b…

In this episode, Benjamin Shapiro, the veteran growth marketing consultant, host of the MarTech Podcast, and a fellow podcaster from the Hubspot Podcast Network, joins us to discuss podcast monetization. Ben has dabbled a lot with podcast monetization and runs his podcast network, called “I hear everything,” a collection of daily interview-based po…

In this episode, Mark Donnigan, the virtual CMO & Business Development Leader at Growth Stage Marketing, joins us to discuss the process of engineering go-to-market motions. Through this episode, Mark talks about:--> As a founder, how to take your new product to the market--> Why should the CMO you hire need to be a business strategist and domain e…

In this episode, Brandon Fluharty, the VP of Strategic Account Solutions at LivePerson, joins us to discuss the anti-hustle guide to SaaS sales. Through this episode, he talks about:--> The difference in approach for a fortune 50 account vs. other enterprise accounts--> Why do you need to get into a better environment to closer bigger deals?--> Bra…

In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on:--> How should a SaaS startup with a small team of 2-3 marketers approach content creation and distribution?--> How to make content distribution a strategic play than just …

In this episode, Yoni Solomon, the CMO at Uptime.com and former Director of Product Marketing at G2, joins us to share his insights and experience on how to get your product marketing right.He talks about:--> How is product marketing different from content marketing, demand-gen, or other marketing functions?--> What's the right stage for an org to …

In this episode, Christopher Engman, the co-founder and managing partner of MegaDeals Advisory, joins us to discuss "How to win mega deals?" He has been personally involved in making hundreds of B2B deals happen, which cumulatively exceed several billion. In this episode, Chris dives deep on:--> Why mega deals are a lot like winning a political con…

In this episode, Randy Frisch—the co-founder, CMO & President of Uberflip, joins us to discuss 'how to create a personalized content experience to drive demand and improve customer engagement.' He was named one of the Top 50 Fearless Marketers globally by Marketo. Through this episode, Randy throws light on:--> Why he's mad about the way content ma…

In this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to stop chasing customers and build cults?"Chris co-founded Cult in 2010 and has consulted for Harley Davidson, Canadian Tyre, Zappos, Best Buy, United Way and dozens of other brands. In this episode, he t…

In this episode, Kris Rudeegraap, the co-founder and CEO of Sendoso, shares his insights on two super interesting connected topics – team selling and customer retention. He talks about:--> What is a go-to-market (GTM) fit, and why does Sendoso prioritize GTM fit over product-market fit?--> What is team selling? How it works, and what's the infrastr…

In this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies and freelancers, joins us to discuss how the role of marketing evolves from the first year of a startup to how it looks at $10 mil ARR.Karthik talks about:--> How long it took for Flexiple to get to it…

In this episode, Vukasin Vukosavljevic, popularly known as 'Vuk,' joins us to discuss how to build a strong product marketing team that hits it out of the park. Vuk is the head of growth at Lemlist and is a rockstar that every SaaS company would want to have on their team. He talks about:--> Why is product marketing often very misunderstood?--> Wha…

In this episode, David Spinks, the co-founder of CMX, VP of Community at Bevy, and is the host of the Masters of Community podcast, joins us to discuss how to build a community and mistakes to avoid along your community journey.David talks about:--> What led him into community building, and how he had the best speakers for his first community event…

In this episode, Manish Nepal, the founder of Marketing Impact, and I discuss whether it makes sense to build a B2B community. We discussed how we at The ABM Conversations podcast built one and failed badly. Here are the timestamps of the key points discussed:3:18 Does building a community make sense for all? Everyone talks about its benefits; you …