The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How ClickUp grew 100x with content marketing: Melissa Rosenthal
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Manage episode 362606211 series 3473624
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The SaaS Sprints Podcast, Melissa Rosenthal, shares how ClickUp grew 100x using content. Melissa with her strong media background, has had several successful stints across companies like Buzzfeed, Cheddar, and more. Since 2019, she has taken ClickUp's content marketing game to a whole new level. In this first episode of The SaaS Sprints Podcast, Melissa shares her story of how ClickUp leverages content, how they use PoVs and personalities to punch up their competition, their frameworks for videos, social media and a lot more. If you want to grow your SaaS and leverage content as a core growth pillar, this episode is a must listen. ➡️ Here's a quick overview of the episode: 00:00 - Intro 01:28 - Content marketing playbook of ClickUp 03:26 - Showcasing personality through content 06:40 - How to punch up heavyweight competition 08:10 - Getting buy-in for punching up 09:30 - The marketing org structure at ClickUp 10:40 - Brining in attitude & personality 11:40 - Content as a monetization model 14:20 - Content framework & framework for viral videos 15:45 - ClickUp's early all-in-one positioning 16:40 - Learnings from ClickUp 3.0 launch 19:00 - Rapid Fire Questions 26:46 - Connect with Melissa 27:10 - Melissa's parting message ➡️ Related searches: content marketing content marketing tips saas content saas content marketing content marketing strategies content marketing podcast
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21 episodes
MP3•Episode home
Manage episode 362606211 series 3473624
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The SaaS Sprints Podcast, Melissa Rosenthal, shares how ClickUp grew 100x using content. Melissa with her strong media background, has had several successful stints across companies like Buzzfeed, Cheddar, and more. Since 2019, she has taken ClickUp's content marketing game to a whole new level. In this first episode of The SaaS Sprints Podcast, Melissa shares her story of how ClickUp leverages content, how they use PoVs and personalities to punch up their competition, their frameworks for videos, social media and a lot more. If you want to grow your SaaS and leverage content as a core growth pillar, this episode is a must listen. ➡️ Here's a quick overview of the episode: 00:00 - Intro 01:28 - Content marketing playbook of ClickUp 03:26 - Showcasing personality through content 06:40 - How to punch up heavyweight competition 08:10 - Getting buy-in for punching up 09:30 - The marketing org structure at ClickUp 10:40 - Brining in attitude & personality 11:40 - Content as a monetization model 14:20 - Content framework & framework for viral videos 15:45 - ClickUp's early all-in-one positioning 16:40 - Learnings from ClickUp 3.0 launch 19:00 - Rapid Fire Questions 26:46 - Connect with Melissa 27:10 - Melissa's parting message ➡️ Related searches: content marketing content marketing tips saas content saas content marketing content marketing strategies content marketing podcast
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21 episodes
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