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Is your product positioning working? : April Dunford
Manage episode 366523245 series 3473624
In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.
She also throws light on when and how frequently should an organization test and adjust their positioning.
If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you!
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:29 - When are you ready for positioning
04:13 - How many customers before you validate positioning
06:45 - Transitioning the positioning story from founder-led
09:59 - April's client qualification process
13:48 - Positioning when people don't realize they have a problem
16:54 - Educating the market
20:00 - The need for a cross-functional team
23:28 - What people don't get about boiler plates
25:55 - How often should you reposition your product
29:54 - What do you reposition for?
34:58 - Sales Pitch: the book overview
40:22 - Positioning shouldn't live in the marketing side of the house
44:45 - Rapid Fire
1:02:19 - Connect with April Dunford on LinkedIn
1:02:57 - Parting msg: Stay cool, stay sassy
๐ Connect with April Dunford๐
โ Linkedin ๐ https://www.linkedin.com/in/aprildunford/
โจ Also, please listen to episode on: โจ
โ Apple
๐ https://podcasts.apple.com/us/podcast/is-your-product-positioning-working-april-dunford/id1686734014?i=1000617605356
โ Spotify
๐ https://open.spotify.com/episode/6Rj8rcdUvuMeaZWCYqT8dz
โ Google Podcast
๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZGY0MGQyMTctNzQyZi00MGEwLWJjMWUtYWE4YTBhODczNjc1
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ
๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
โ Subscribe to our newsletter 'The Sprinter'
๐https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
content marketing
positioning
product marketing
the saas sprints podcast
demand generation
repositioning
lead generation
sales pipeline
SaaS
sales
21 episodes
Manage episode 366523245 series 3473624
In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.
She also throws light on when and how frequently should an organization test and adjust their positioning.
If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you!
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:29 - When are you ready for positioning
04:13 - How many customers before you validate positioning
06:45 - Transitioning the positioning story from founder-led
09:59 - April's client qualification process
13:48 - Positioning when people don't realize they have a problem
16:54 - Educating the market
20:00 - The need for a cross-functional team
23:28 - What people don't get about boiler plates
25:55 - How often should you reposition your product
29:54 - What do you reposition for?
34:58 - Sales Pitch: the book overview
40:22 - Positioning shouldn't live in the marketing side of the house
44:45 - Rapid Fire
1:02:19 - Connect with April Dunford on LinkedIn
1:02:57 - Parting msg: Stay cool, stay sassy
๐ Connect with April Dunford๐
โ Linkedin ๐ https://www.linkedin.com/in/aprildunford/
โจ Also, please listen to episode on: โจ
โ Apple
๐ https://podcasts.apple.com/us/podcast/is-your-product-positioning-working-april-dunford/id1686734014?i=1000617605356
โ Spotify
๐ https://open.spotify.com/episode/6Rj8rcdUvuMeaZWCYqT8dz
โ Google Podcast
๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZGY0MGQyMTctNzQyZi00MGEwLWJjMWUtYWE4YTBhODczNjc1
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ
๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
โ Subscribe to our newsletter 'The Sprinter'
๐https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
content marketing
positioning
product marketing
the saas sprints podcast
demand generation
repositioning
lead generation
sales pipeline
SaaS
sales
21 episodes
All episodes
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