How content marketing falls short for sales: Scott Marker

The SaaS Sprints Podcast (Content Marketing Podcast)

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1y ago 31:48

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In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales.

We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals.

Whether you're a startup or an established business, this podcast is a must-listen.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:50 - Why do sales people create their own content?

04:32 - The gap between sales and content creation

08:48 - Talk to sales people

10:44 - How to be a better partner to AEs and SDRs

13:21 - Understanding the sales world

15:27 - It's equally sales team's job to take content help

16:49 - Earning a content champion in sales

18:10 - Rapid Fire

28:34 - Connect with Scott on LinkedIn

29:20 - Parting msg: Always keep learning

💌 Connect with Scott Marker💌

➟ Linkedin 🔗 https://www.linkedin.com/in/scottmarker1/

Also, please listen to the episode on:
➟ Apple 🔗 https://podcasts.apple.com/gb/podcast/how-content-marketing-falls-short-for-sales-scott-marker/id1686734014?i=1000623768969
➟ Spotify 🔗 https://open.spotify.com/episode/0Su8nYIJQENuLZ3voA3sNE
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MjRlNzk1NzgtODdjMC00OGRkLTlkN2QtNTQ5ODU4NzVhNTQ1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.

You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

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𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

scott marker podcast

content marketing

saas content

sales content

saas sprints podcast

sales experience

21 episodes

#Business #Marketing #Yaagneshwaran Ganesh #B2b Content Marketing #Content #Content Marketing #Saas Content Marketing #SaaS Marketing