The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, weโre bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to The SaaS Sprints Podcast (Content Marketing Podcast)
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How to create compelling customer testimonials: Dustin Tysick
Manage episode 374285851 series 3473624
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials.
Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic.
Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey.
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:15 - Selecting customers for testimonials
03:00 - Creating and repurposing customer testimonials
04:42 - Mapping testimonials to customer journey
07:32 - Don't stop at deal close
08:40 - Framework to map testimonials to customer journey
10:20 - Working with revenue teams to get customer videos
13:41 - Real videos are more important than AI
15:45 - How to make the customer story compelling
18:35 - Hooks and click baits aren't the same
20:00 - Rapid Fire
26:26 - Connect with Dustin on LinkedIn
27:12 - Parting msg: Repurpose repurpose repurpose
๐ Connect with Dustin Tysick๐
โ Linkedin ๐ https://www.linkedin.com/in/dustintysick/
Also, please listen to the episode on:
โ Apple ๐ https://podcasts.apple.com/us/podcast/how-to-create-compelling-customer-testimonials-dustin/id1686734014?i=1000624429740
โ Spotify ๐ https://open.spotify.com/episode/3t2M5wV8kA1QhCuT1EyxcM
โ Google Podcast ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YmQzYjFiNDEtYmZlZC00ODA4LTg4NTItODk4MDI4OTk5OGU5
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ
๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ https://www.saas-sprints.com/
โ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
๐ https://www.saas-sprints.com/podcast/
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐ https://youtu.be/F27byS9VstY
โ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐ https://youtu.be/MkPwZKfRKk0
โ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐ https://youtu.be/M28SpPTc6Co
โ The secret to attention-grabbing headlines | SaaS Sprints Clips ๐ https://youtube.com/shorts/YrDGdqTgQPs
โ Product launches should be different from marketing launches ๐ https://youtube.com/shorts/WKts4BMRESE
โ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints
#saas #customermarketing #content
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐: compelling customer testimonials
21 episodes
Share
Manage episode 374285851 series 3473624
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials.
Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic.
Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey.
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:15 - Selecting customers for testimonials
03:00 - Creating and repurposing customer testimonials
04:42 - Mapping testimonials to customer journey
07:32 - Don't stop at deal close
08:40 - Framework to map testimonials to customer journey
10:20 - Working with revenue teams to get customer videos
13:41 - Real videos are more important than AI
15:45 - How to make the customer story compelling
18:35 - Hooks and click baits aren't the same
20:00 - Rapid Fire
26:26 - Connect with Dustin on LinkedIn
27:12 - Parting msg: Repurpose repurpose repurpose
๐ Connect with Dustin Tysick๐
โ Linkedin ๐ https://www.linkedin.com/in/dustintysick/
Also, please listen to the episode on:
โ Apple ๐ https://podcasts.apple.com/us/podcast/how-to-create-compelling-customer-testimonials-dustin/id1686734014?i=1000624429740
โ Spotify ๐ https://open.spotify.com/episode/3t2M5wV8kA1QhCuT1EyxcM
โ Google Podcast ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YmQzYjFiNDEtYmZlZC00ODA4LTg4NTItODk4MDI4OTk5OGU5
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ
๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ https://www.saas-sprints.com/
โ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
๐ https://www.saas-sprints.com/podcast/
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐ https://youtu.be/F27byS9VstY
โ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐ https://youtu.be/MkPwZKfRKk0
โ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐ https://youtu.be/M28SpPTc6Co
โ The secret to attention-grabbing headlines | SaaS Sprints Clips ๐ https://youtube.com/shorts/YrDGdqTgQPs
โ Product launches should be different from marketing launches ๐ https://youtube.com/shorts/WKts4BMRESE
โ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints
#saas #customermarketing #content
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐: compelling customer testimonials
21 episodes
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Similar to The SaaS Sprints Podcast (Content Marketing Podcast)
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, weโre bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpotโs CMO) and Kieran Flanagan (Zapierโs CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youโll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizationsโand themselvesโto create extraordinary impact in todayโs rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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