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Escape the noise | Master SaaS Content Relevance: Casey Hill
Manage episode 379298331 series 3473624
In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
0:00 - Introduction
01:21 - Importance of Building a Media Company
07:38 - Considerations for Small Marketing Teams
08:57 - Skimmability and Digestibility of Content
19:01 - Creating a Distribution Plan
23:54 - Leveraging Customer Stories and Data
31:22 - Effective Strategies for Loyalty Stage Churn
37:49 - Thoughts on Email Newsletter Engagement
43:12 - Measuring Growth with NRR
๐ Connect with Casey Hill๐
โ Linkedin ๐ https://www.linkedin.com/in/caseyhill/
Also, please listen to the episode on:
โ Apple ๐ https://podcasts.apple.com/us/podcast/escape-the-noise-master-saas-content-relevance-casey-hill/id1686734014?i=1000630729934
โ Spotify ๐ https://open.spotify.com/episode/4Q2WfnhjD5cmbafoSeBDym
โ Google Podcasts ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZThkNzhlYjYtMGZmYi00NGJiLWE3NzctODY3NTQwYzA2NTlj
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ
๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ https://www.saas-sprints.com/
โ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
๐ https://www.saas-sprints.com/podcast/
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 ๐ https://youtu.be/lIdc8nm9vew
โ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐ https://youtu.be/F27byS9VstY
โ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐ https://youtu.be/MkPwZKfRKk0
โ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐ https://youtu.be/M28SpPTc6Co
โ The secret to attention-grabbing headlines | SaaS Sprints Clips ๐ https://youtube.com/shorts/YrDGdqTgQPs
โ Product launches should be different from marketing launches ๐ https://youtube.com/shorts/WKts4BMRESE
โ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints
Thank you for Watching, Escape the Noise | Master SaaS Content Relevance | Casey Hill | The SaaS Sprints Podcast | Ep #20
#contentrelevance #contentstrategy #saas
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
saas marketing
content strategy
master content relevance
escape the content noise
content marketing
saas content
the saas sprints podcast
content mapping for SaaS industry
21 episodes
Manage episode 379298331 series 3473624
In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
0:00 - Introduction
01:21 - Importance of Building a Media Company
07:38 - Considerations for Small Marketing Teams
08:57 - Skimmability and Digestibility of Content
19:01 - Creating a Distribution Plan
23:54 - Leveraging Customer Stories and Data
31:22 - Effective Strategies for Loyalty Stage Churn
37:49 - Thoughts on Email Newsletter Engagement
43:12 - Measuring Growth with NRR
๐ Connect with Casey Hill๐
โ Linkedin ๐ https://www.linkedin.com/in/caseyhill/
Also, please listen to the episode on:
โ Apple ๐ https://podcasts.apple.com/us/podcast/escape-the-noise-master-saas-content-relevance-casey-hill/id1686734014?i=1000630729934
โ Spotify ๐ https://open.spotify.com/episode/4Q2WfnhjD5cmbafoSeBDym
โ Google Podcasts ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZThkNzhlYjYtMGZmYi00NGJiLWE3NzctODY3NTQwYzA2NTlj
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ
๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ https://www.saas-sprints.com/
โ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
๐ https://www.saas-sprints.com/podcast/
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 ๐ https://youtu.be/lIdc8nm9vew
โ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐ https://youtu.be/F27byS9VstY
โ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐ https://youtu.be/MkPwZKfRKk0
โ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐ https://youtu.be/M28SpPTc6Co
โ The secret to attention-grabbing headlines | SaaS Sprints Clips ๐ https://youtube.com/shorts/YrDGdqTgQPs
โ Product launches should be different from marketing launches ๐ https://youtube.com/shorts/WKts4BMRESE
โ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints
Thank you for Watching, Escape the Noise | Master SaaS Content Relevance | Casey Hill | The SaaS Sprints Podcast | Ep #20
#contentrelevance #contentstrategy #saas
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
saas marketing
content strategy
master content relevance
escape the content noise
content marketing
saas content
the saas sprints podcast
content mapping for SaaS industry
21 episodes
All episodes
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