Mapping your content to buyer journey: Adam Turinas

The SaaS Sprints Podcast (Content Marketing Podcast)

In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data.

So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:36 - Buyer journey as a base to create content

09:06 - Connecting content to buyer intent

13:36 - What is intent data?

17:20 - Is it reliable to build content strategy based on intent data?

20:01 - Engagement planning framework

25:40 - How to use buyer intent

29:00 - Total Customer Growth Model

31:42 - Rapid Fire

37:00 - Connect with Adam on LinkedIn

37:47 - Parting msg: Know your customer to get better at your craft

💌 Connect with Adam Turinas 💌

➟ Linkedin 🔗 https://www.linkedin.com/in/adamturinas/

Also, please listen to the episode on:

➟ Apple 🔗

➟ Spotify 🔗

➟ Google Podcasts 🔗

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.

You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

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𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #contentstrategy #contentmarketing #buyerintent #buyjourney

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

adam turinas

adam turinas podcast

buyer journey

content strategy

buyer intent

intent data

mapping content to buyer intent

saas sprints

the saas sprints podcast