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Content strategy for early-stage SaaS: Devin Reed
Manage episode 375489870 series 3473624
In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups.
He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes.
So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you!
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:15 - Starting as a one person content team
02:49 - First 30 days of a content marketer
04:56 - The power of webinars and mid-funnel
07:20 - Make content entertaining and educational
09:57 - Structuring the content team
11:50 - Measuring content marketing
14:07 - Start with the CEO slide
15:55 - Documenting & aligning on POV
18:08 - Executing on the POV
21:20 - Being intentional about podcasts
25:08 - Role of podcasts in your content mix
27:30 - Rapid Fire
32:14 - Connect with Devin on LinkedIn
32:45 - Parting msg: Pick metrics that align to org goals
๐ Connect with Devin Reed ๐
โ Linkedin ๐ https://www.linkedin.com/in/devinreed/
Also, please listen to the episode on:
โ Apple ๐ https://podcasts.apple.com/us/podcast/content-strategy-for-early-stage-saas-devin-reed/id1686734014?i=1000625994690
โ Spotify ๐ https://open.spotify.com/episode/1tpnMHuM0aYbuLedNnzySt
โ Google Podcast ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MTYyZGIxNjQtNzEzYS00NjBkLWI3YTMtZTNhNTk4MTZjMzI1
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ
๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ https://www.saas-sprints.com/
โ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? ๐ https://www.saas-sprints.com/podcast/
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐ https://youtu.be/F27byS9VstY
โ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐ https://youtu.be/MkPwZKfRKk0
โ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐ https://youtu.be/M28SpPTc6Co
โ The secret to attention-grabbing headlines | SaaS Sprints Clips ๐ https://youtube.com/shorts/YrDGdqTgQPs
โ Product launches should be different from marketing launches ๐ https://youtube.com/shorts/WKts4BMRESE
โ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints
#saas #contentmarketing #contentstrategy
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
devin reed podcast
content strategy
content marketing
saas sprints podcast
saas content
how to create engaging webinars
21 episodes
Manage episode 375489870 series 3473624
In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups.
He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes.
So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you!
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:15 - Starting as a one person content team
02:49 - First 30 days of a content marketer
04:56 - The power of webinars and mid-funnel
07:20 - Make content entertaining and educational
09:57 - Structuring the content team
11:50 - Measuring content marketing
14:07 - Start with the CEO slide
15:55 - Documenting & aligning on POV
18:08 - Executing on the POV
21:20 - Being intentional about podcasts
25:08 - Role of podcasts in your content mix
27:30 - Rapid Fire
32:14 - Connect with Devin on LinkedIn
32:45 - Parting msg: Pick metrics that align to org goals
๐ Connect with Devin Reed ๐
โ Linkedin ๐ https://www.linkedin.com/in/devinreed/
Also, please listen to the episode on:
โ Apple ๐ https://podcasts.apple.com/us/podcast/content-strategy-for-early-stage-saas-devin-reed/id1686734014?i=1000625994690
โ Spotify ๐ https://open.spotify.com/episode/1tpnMHuM0aYbuLedNnzySt
โ Google Podcast ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MTYyZGIxNjQtNzEzYS00NjBkLWI3YTMtZTNhNTk4MTZjMzI1
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ
๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ https://www.saas-sprints.com/
โ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? ๐ https://www.saas-sprints.com/podcast/
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐ https://youtu.be/F27byS9VstY
โ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐ https://youtu.be/MkPwZKfRKk0
โ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐ https://youtu.be/M28SpPTc6Co
โ The secret to attention-grabbing headlines | SaaS Sprints Clips ๐ https://youtube.com/shorts/YrDGdqTgQPs
โ Product launches should be different from marketing launches ๐ https://youtube.com/shorts/WKts4BMRESE
โ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints
#saas #contentmarketing #contentstrategy
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
devin reed podcast
content strategy
content marketing
saas sprints podcast
saas content
how to create engaging webinars
21 episodes
All episodes
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