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Level up your product marketing game: Anthony Pierri

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Manage episode 372108468 series 3473624
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences.

Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us.

๐—–๐—›๐—”๐—ฃ๐—ง๐—˜๐—ฅ๐—ฆ

00:00 - Intro

01:40 - What is minimum viable positioning

10:45 - What should you anchor your positioning on

14:54 - Four stages of feature page content

19:35 - Are your buyers looking for an all-in-one solution?

25:39 - ClickUp an edge case in product marketing

28:24 - Product marketing and branding goals

33:34 - Show how your product solves the problem

39:00 - Know what your audience is shopping for

41:16 - Rapid Fire

58:38 - Connect with Anthony on LinkedIn

59:05 - Parting msg: Don't underestimate the product marketing piece of the puzzle

๐Ÿ’Œ Connect with Anthony Pierri ๐Ÿ’Œ

โžŸ Linkedin ๐Ÿ”— https://www.linkedin.com/in/anthonypierri/

Also, please listen to the episode on:

โžŸ Apple ๐Ÿ”— https://podcasts.apple.com/us/podcast/level-up-your-product-marketing-game-anthony-pierri/id1686734014?i=1000622179485

โžŸ Spotify ๐Ÿ”— https://open.spotify.com/episode/6oHM7xmNebVKCNseRzF1uT

โžŸ Google Podcast ๐Ÿ”—https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MzI1YzM4MTItMjEyMS00MjQzLTk3OWUtM2QzZDk5ZTBjYTgz

โœจ ๐‰๐จ๐ข๐ง ๐’๐š๐š๐’ ๐’๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โœจ

๐Ÿ”—https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

๐Ÿ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐—ฆ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜๐˜€ ๐Ÿ

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk!

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

๐Ÿ”— https://www.saas-sprints.com/

โžŸ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

๐Ÿ”— https://www.saas-sprints.com/podcast/

๐ŸŽฅ๐—–๐—ต๐—ฒ๐—ฐ๐—ธ๐—ผ๐˜‚๐˜ ๐— ๐˜† ๐—ข๐˜๐—ต๐—ฒ๐—ฟ ๐—ฉ๐—ถ๐—ฑ๐—ฒ๐—ผ๐˜€

โžŸ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐Ÿ”— https://youtu.be/F27byS9VstY

โžŸ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐Ÿ”— https://youtu.be/MkPwZKfRKk0

โžŸ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐Ÿ”— https://youtu.be/M28SpPTc6Co

โžŸ The secret to attention-grabbing headlines | SaaS Sprints Clips ๐Ÿ”— https://youtube.com/shorts/YrDGdqTgQPs

โžŸ Product launches should be different from marketing launches ๐Ÿ”— https://youtube.com/shorts/WKts4BMRESE

โžŸ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

๐—™๐—ผ๐—น๐—น๐—ผ๐˜„ ๐—ข๐—ป ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น

โžŸ Linkedin ๐Ÿ”—https://www.linkedin.com/company/saas-sprints/

โžŸ Twitter ๐Ÿ”—https://twitter.com/SaaS_Sprints

#saas #contentmarketing #brand

๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ฒ๐˜€:

anthony pierri podcast

product messaging

product marketing

product messaging frameworks

saas sprints podcast

fletch pmm

sales enablement strategy

messaging framework

b2b marketing

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 372108468 series 3473624
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences.

Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us.

๐—–๐—›๐—”๐—ฃ๐—ง๐—˜๐—ฅ๐—ฆ

00:00 - Intro

01:40 - What is minimum viable positioning

10:45 - What should you anchor your positioning on

14:54 - Four stages of feature page content

19:35 - Are your buyers looking for an all-in-one solution?

25:39 - ClickUp an edge case in product marketing

28:24 - Product marketing and branding goals

33:34 - Show how your product solves the problem

39:00 - Know what your audience is shopping for

41:16 - Rapid Fire

58:38 - Connect with Anthony on LinkedIn

59:05 - Parting msg: Don't underestimate the product marketing piece of the puzzle

๐Ÿ’Œ Connect with Anthony Pierri ๐Ÿ’Œ

โžŸ Linkedin ๐Ÿ”— https://www.linkedin.com/in/anthonypierri/

Also, please listen to the episode on:

โžŸ Apple ๐Ÿ”— https://podcasts.apple.com/us/podcast/level-up-your-product-marketing-game-anthony-pierri/id1686734014?i=1000622179485

โžŸ Spotify ๐Ÿ”— https://open.spotify.com/episode/6oHM7xmNebVKCNseRzF1uT

โžŸ Google Podcast ๐Ÿ”—https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MzI1YzM4MTItMjEyMS00MjQzLTk3OWUtM2QzZDk5ZTBjYTgz

โœจ ๐‰๐จ๐ข๐ง ๐’๐š๐š๐’ ๐’๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โœจ

๐Ÿ”—https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

๐Ÿ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐—ฆ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜๐˜€ ๐Ÿ

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk!

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

๐Ÿ”— https://www.saas-sprints.com/

โžŸ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

๐Ÿ”— https://www.saas-sprints.com/podcast/

๐ŸŽฅ๐—–๐—ต๐—ฒ๐—ฐ๐—ธ๐—ผ๐˜‚๐˜ ๐— ๐˜† ๐—ข๐˜๐—ต๐—ฒ๐—ฟ ๐—ฉ๐—ถ๐—ฑ๐—ฒ๐—ผ๐˜€

โžŸ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐Ÿ”— https://youtu.be/F27byS9VstY

โžŸ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐Ÿ”— https://youtu.be/MkPwZKfRKk0

โžŸ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐Ÿ”— https://youtu.be/M28SpPTc6Co

โžŸ The secret to attention-grabbing headlines | SaaS Sprints Clips ๐Ÿ”— https://youtube.com/shorts/YrDGdqTgQPs

โžŸ Product launches should be different from marketing launches ๐Ÿ”— https://youtube.com/shorts/WKts4BMRESE

โžŸ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

๐—™๐—ผ๐—น๐—น๐—ผ๐˜„ ๐—ข๐—ป ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น

โžŸ Linkedin ๐Ÿ”—https://www.linkedin.com/company/saas-sprints/

โžŸ Twitter ๐Ÿ”—https://twitter.com/SaaS_Sprints

#saas #contentmarketing #brand

๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ฒ๐˜€:

anthony pierri podcast

product messaging

product marketing

product messaging frameworks

saas sprints podcast

fletch pmm

sales enablement strategy

messaging framework

b2b marketing

  continue reading

21 episodes

All episodes

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